Wayfair.com Reports Record Cyber Monday Sales, Up 60% for Biggest Revenue Day in Company History

Hits $16 Million in Sales from Thanksgiving Day through Cyber Monday with 75% Increase in Percentage of Revenue from Mobile

Nov 27, 2012, 11:32 ET from Wayfair.com

BOSTON, Nov. 27, 2012 /PRNewswire/ -- Wayfair.com, the largest online retailer of home goods and furnishings, reported record Cyber Monday sales at $6.4 million, a 60 percent increase in year over year growth. The company exceeded $16 million in sales over the long holiday weekend from Thanksgiving Day through Cyber Monday, with a 75% increase in percentage of revenue from mobile. Branded search was up by 117% on Monday, a direct result of the company's television advertising campaign that kicked off in September.

(Photo: http://photos.prnewswire.com/prnh/20121127/NE19292 )

"We have worked hard to build an amazing shopping experience that offers not just top value and selection but also inspiration and ideas. It's great to see the experience resonating with shoppers in search of exciting options for home decorating, entertaining and gifting," said Niraj Shah, CEO and co-founder of Wayfair.com. "Now, more than ever, shoppers are seeking out the Wayfair brand as a trusted resource for home goods – a major accomplishment just 15 months after the launch of Wayfair.com."

Wayfair.com shoppers purchased a variety of items for the home from practical to fun. Top Cyber Monday sellers included television wall mounts, bean bag chairs, kayaks, cookware sets, down comforters, coffee makers, trampolines and cat trees.

About Wayfair.com
Wayfair.com offers a zillion things home – the largest online catalog of furniture, lighting, cookware and more. With this massive selection of more than five million products, chances are good people can find just the right items for their homes. Other sites under the Wayfair.com umbrella include AllModern.com and JossAndMain.com.

Headquartered in Boston, Massachusetts, Wayfair.com employs more than 1000 people and was recently named the 28th most valuable private digital company in the world by Business Insider. Wayfair.com operates distribution and operations centers in Ogden, Utah and Hebron, Kentucky, and international offices in Galway, Ireland, London, Berlin and Sydney. For more information, please visit www.wayfair.com, or follow us at www.facebook.com/wayfair or at www.twitter.com/wayfair or check out our blog My Way Home at www.wayfair.com/blog.

SOURCE Wayfair.com