NEW YORK, Aug. 8, 2017 /PRNewswire/ -- The Lithuanian State Department of Tourism awarded its integrated marketing communications campaign in the U.S. to Wayne's World Media Group, a New York-based destination marketing agency. Says agency president Wayne Lee, "We're thrilled to be working with the Lithuania tourism team to put the growing spotlight on the many attractions of destination Lithuania at the crossroads of Scandinavia and Central Europe."
The "Lithuania: Real Is Beautiful" brand story will convey the allure of the country's great outdoors, distinctive culture and proud people, active vacations and evolving culinary scene. It will integrate media relations, social media, event and content marketing — and travel agent training — to boost the visibility of the southernmost of the Baltic states to U.S. travelers.
"The objectives are increasing the popularity of Lithuania in the U.S. as an attractive and safe country for travelers with a compelling image of the Lithuania travel experience today," said Indrė Šlyžiūtė, a chief specialist in the Lithuanian State Department of Tourism.
Europe is one of the world's top destinations for Americans — and Lithuania rewards its visitors with fresh discoveries. Popular resorts close to its major Baltic Seaport of Klaipėda are Nida to the south on the Curonian Spit (a UNESCO World Heritage Site) and Palanga to the north. These areas are home to white sand beaches, majestic sand dunes, undisturbed forests and waterways that are a haven for storks, swans, cormorants and many species of migratory birds.
Capital city Vilnius (another UNESCO site boasting Europe's largest Old Town), and charming Kaunas, are vibrant, cosmopolitan cultural centers with deep historical roots.
In 2016 Lithuania welcomed more than 35,000 U.S. tourists, up almost seven percent from 2015, with room nights increasing by more than 25 percent and average length of stay rising by more than 17 percent. During the first quarter 2017, U.S. travelers staying in Lithuanian accommodations rose 25 percent.
Wayne's World Media Group, established in New York in 2010, has worked for such clients as LOT Polish Airlines, the European Travel Commission, the tourism boards of Poland, Hungary and the Czech Republic, Australis Cruises and others.
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SOURCE Wayne’s World Media Group