TORONTO, Feb. 29, 2016 /PRNewswire/ -- Today Wayward announced their foray into the video advertising landscape by adding on a unique new way for clients to target their customers. Using a newly patented algorithm Wayward is able to take video content created for their clients and other advertising mediums and directly target individual IPs for specific locations, venues and mobile platforms. What this means for traditional advertising and distribution efforts is a less costly campaign that is also more effective and has a ton of other major possibilities for any business big or small looking to get their messaging across to clients they want to really target.
"For over 20 years people have been purchasing and creating ads online the exact same way, by casting a wide net and hoping to reel in a couple of fish. This has been the standard for so long and now it's time for a bit of a change because it's so inefficient" Says Andrew Moniz, Vice President. "For instance if there is a big show in town with this technology we can target all of the hotels and neighboring public Wi-Fi areas and send specific ad content to every hotel room and mobile phone being used around there, this is part of our new captive targeting model and is perfect for clients looking to promote their particular brands during these events." As for this specific IP targeting technology Managing Director Matvei Zhivov says: "We can even send ad content to a specific person's computer or even a list of specific people's home computers that in turn latch themselves to their mobile devices. If you want to sell a private jet to a CEO, we can make sure that particular person sees your ad when they get home from work."
The new distribution method is broken up into three major categories and can be found on their site www.waywardahead.com under Distribution:
- IP Targeting – matching content to physical addresses that can be delivered with pin point accuracy to specific buildings or households
- Captive Audience – Target entire hotels or office buildings, college campuses, trade shows or conventions en masse based on location
- Mobile out of home – Deliver campaigns to selected audiences on their out of home screens such as their mobile phones and tablets
WAYWARD: Wayward is a Toronto based production company that creates and distributes ad content and films for broadcast and online mediums. They are part of a new wave of content producers that are taking new technology and creating better ways to consume entertainment and commercial work.
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