WealthEngine Announces Launch of WealthEngine Institute and New Workbook, Growing Individual Gifts: An Analytic Approach to Data-Driven Success

BETHESDA, Md., Aug. 1, 2012 /PRNewswire/ -- WealthEngine, Inc.™, the leading provider of sophisticated wealth identification and prospect research solutions, announced today at the Association of Prospect Researchers for Advancement's 25th Anniversary 2012 International Conference, the launch of the WealthEngine Institute. In conjunction with the announcement, WealthEngine has released its first workbook entitled, Growing Individual Gifts: An Analytic Approach to Data-Driven Success.

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A provider of research-based thought leadership, WealthEngine has published several fundraising and prospect research reports since 2009. In the last year alone, WealthEngine has seen more than 15,000 nonprofit professionals attend its popular webinar series on fundraising intelligence and nearly 3,000 download its publications. This hunger for knowledge and resources drove the creation of the WealthEngine Institute, a new hub for fundraising intelligence. The purpose of WealthEngine Institute is to connect development professionals to high-quality resources and training, and to provide forums for networking and knowledge sharing within the industry.  For the remainder of 2012, nonprofit professionals can join the WealthEngine Institute for free. Members of the Institute will benefit from priority access to popular networking roundtables and content-based webinars, a member-only series of virtual networking events, and other perks.

"WealthEngine Institute is our opportunity to give back to the fundraising community," explains Tony Glowacki, President and CEO of WealthEngine.  "With 3,200 nonprofit clients, as well as several thousand organizations from around the world who participate in our webinars, events and download our publications, we have had unique opportunities to learn so much from so many. Our thought leadership initiatives have always been focused on strengthening the fundraising professional. WealthEngine Institute is a logical extension of these efforts as we continue to build on the knowledge of each of our clients and colleagues so together we can learn, grow and succeed." 

WealthEngine Institute's Director of Research, Sally Boucher adds, "Having worked in the fundraising sector for over 15 years, I've seen first-hand how critical both knowledge and best practices are to efficient and effective fundraising. My main intent as we launch the Institute is to create a supportive environment for knowledge sharing, education, training, and networking.  We will continue to offer the same high-quality webinars, whitepapers, roundtables and best practice reports nonprofit professionals have come to expect, but will be rapidly expanding the amount and frequency of content." 

As part of this new content, WealthEngine Institute has released the first in a series of workbooks, Growing Individual Gifts: An Analytic Approach to Data-Driven Success. This new workbook format is intended to provide hands-on tools that readers can personalize for more precise strategy and action. 

"Each workbook we publish will offer structured analysis and problem solving, data-based strategy development and insightful management practices all geared to improve fundraising results. Surprising to some, the data-based approach highlighted in our Growing Individual Gifts workbook not only strengthens individual giving but also leads to meaningful donor-centric and donor-responsive relationships," says Boucher. "The workbook and associated toolkit of resources is a generous contribution to the nonprofit literature and nonprofits of all sizes and types will find it valuable.  It puts the tools, techniques, expertise and know-how in one place for nonprofit development professionals to begin or improve their use of analysis, data and effective strategy development." 

WealthEngine Institute's Growing Individual Gifts: An Analytic Approach to Data-Driven Success, can be downloaded here.  For more information, please visit www.wealthengine.com/institute or contact WealthEngine Institute at [email protected].

About WealthEngine, Inc.™

Over 20 years, WealthEngine has built a strong reputation as the leading provider of sophisticated wealth identification and prospect research solutions that have helped nonprofit clients collectively raise billions in funds. In the commercial sector, WealthEngine is regarded as the leading business development solution used by luxury goods marketers, financial advisors, banks, insurance companies and others whose business is focused on affluent and high net worth individuals and families. More than 3,700 clients use WealthEngine for comprehensive research on individuals, companies and foundations. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom. For more information, visit www.wealthengine.com.

Communications Contacts:

WealthEngine
Kimberly O'Donnell
[email protected]
T: 240-722-4383

SOURCE WealthEngine, Inc.