BETHESDA, Md., Feb. 13, 2013 /PRNewswire/ -- WealthEngine™, Inc., the leading provider of sophisticated wealth identification and prospect research solutions, announced today the release of a report, Best Practices for Fundraising for Advocacy and Community Organizations, that provides nonprofits with actionable best practices for raising funds via campaigns, annual giving, major gifts and social media.
Organizations and individuals who are new to the field or wanting to take their program to a higher level will find recommendations from well-known experts and practitioners, such as Tom Ahern author of How to Write Fundraising Materials that Raise More Money: The Art, The Science, The Secrets and Jason Wood, Director of Digital Communication Services for the Salvation Army's National Headquarters. These insights, in addition to WealthEngine's survey of 300+ prospect development and fundraising professionals on their fundraising practices, shaped the best practices outlined in the report including how to:
- Convert first-time givers to loyal donors
- Implement social technologies in event fundraising
- Involve, train and nurture your volunteers
- Use data to guide strategies from annual giving to major gifts and campaigns
"This report will be a valuable resource for fundraising practitioners at organizations large and small," shares Tricia Ambler, Senior Consultant at WealthEngine and primary author of the report. "We had a great response to our detailed survey, and learned a lot about how these organizations are approaching fundraising. We were able to identify six best practices that exemplify what the most successful organizations are doing. We've also included some hands-on resources and tips that can be adapted and put into practice immediately."
WealthEngine's first Best Practice Report was published in 2009, and this is the fourth in the series. Other guides include:
- Best Practices in Prospect Research for Healthcare Fundraising (2009 and revised in 2010)
- Best Practices in Prospect Research for Higher Education Fundraising (2009 and revised 2012)
- Best Practices in Prospect Research for Arts & Culture Fundraising (2011)
WealthEngine Institute's Best Practices for Fundraising for Advocacy and Community Organizations can be downloaded for free here. Further information on the report findings will be shared during a free webinar on Thursday, February 14, 2013 from 1:00 - 2:00 pm Eastern. To register for the webinar, please click here.
About WealthEngine™, Inc.
WealthEngine™, Inc. is a leading provider of sophisticated wealth identification and prospect research services to charities, hospitals, institutions of higher education, political campaigns, advocacy groups, and other nonprofit organizations, as well as to firms that offer luxury goods and financial services. Four thousand clients use WealthEngine's products for comprehensive research on individuals, companies and foundations. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom. For more information, visit www.wealthengine.com.
SOURCE WealthEngine, Inc.