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Wealthfront Adds Marketing Powerhouse Jaleh Bisharat to Board of Directors

Bisharat brings over 30 years of executive and marketing experience growing startups into enduring consumer brands


News provided by

Wealthfront

May 12, 2021, 11:00 ET

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PALO ALTO, Calif., May 12, 2021 /PRNewswire/ -- Today, Wealthfront announced that marketing executive and entrepreneur Jaleh Bisharat has joined the company's Board of Directors. Bisharat has more than 30 years of experience as a marketing executive working with beloved consumer brands including Amazon, Eventbrite, OpenTable and Upwork. She is also the co-founder and CEO of NakedPoppy, a clean beauty company, and serves on the boards of Novi and Skillshare.

Jaleh Bisharat Joins Wealthfront Board of Directors
Jaleh Bisharat Joins Wealthfront Board of Directors

Bisharat joins an all-star board to help Wealthfront expand their success as the company for responsible investors. She believes strongly in Wealthfront's technology-driven approach and is excited about supporting the company in their continued growth.

"I couldn't be more thrilled to join Wealthfront's Board of Directors to give more people the peace of mind that comes from knowing their finances are in good hands," said Jaleh. "Wealthfront has an exciting opportunity to not just be the best in their category but to become a brand people can't live without."

Bisharat has been a transformative force for consumer brands throughout her career. She oversaw the rebranding of Amazon that led to the iconic Amazon smile logo, helped OpenTable leapfrog over the competition by prioritizing core markets, and was a key player in Upwork's revolution of the freelancing industry.

"I've been fortunate to see Jaleh's tremendous impact many times throughout my career, so having her expertise on our board is truly exciting," said Wealthfront CEO and co-founder Andy Rachleff. "Her experience advising and growing innovative consumer companies that have transformed their industries will be a huge value add to our business."

Bisharat joins Wealthfront at an exciting time -- the company recently announced a major update to their investment service that allows clients to build a portfolio from scratch and launched the final set of features that make up their Self-Driving Money™ vision. Unlike many fintech apps Wealthfront is helping clients invest responsibly, and Bisharat's experience will be instrumental in bringing this different approach to a wider audience.

About Wealthfront
Wealthfront integrates banking and investing to make it delightfully easy to grow your wealth. They provide all of the financial services you need like interest checking that offers an ATM/debit card as well as low-cost investment management, one-click loans and free financial planning tools. The company recently delivered on its Self-Driving Money™ vision to automate your savings plan so you don't need to worry about monitoring accounts and moving money around. Wealthfront was named best account for cash management by NerdWallet and best robo-advisor by both NerdWallet (2019) and Investopedia (2020). To learn more please visit www.wealthfront.com or download the app on the App Store or Google Play.

We've partnered with Green Dot Bank, Member FDIC, to bring you checking features.

Checking features for the Cash Account are subject to identity verification by Green Dot Bank. Debit Card is optional and must be requested. Wealthfront Cash Account Visa® Debit Card is issued by Green Dot Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc. Visa is a registered trademark of Visa International Service Association. Green Dot Bank operates under the following registered trade names: GO2bank, GoBank, Green Dot Bank and Bonneville Bank. All of these registered trade names are used by, and refer to, a single FDIC-insured bank, Green Dot Bank. Deposits under any of these trade names are deposits with Green Dot Bank and are aggregated for deposit insurance coverage. Wealthfront products and services are not provided by Green Dot Bank. Green Dot is a registered trademark of Green Dot Corporation. ©2021 Green Dot Corporation. All rights reserved.

Cash Account is offered by Wealthfront Brokerage LLC ("Wealthfront Brokerage"), a Member of FINRA/SIPC. Neither Wealthfront Brokerage nor any of its affiliates are a bank, and Cash Account is not a checking or savings account. We convey funds to partner banks who accept and maintain deposits, provide the interest rate, and provide FDIC insurance. Investment management and advisory services are provided by Wealthfront Advisers LLC ("Wealthfront Advisers"), an SEC registered investment adviser, and financial planning tools are provided by Wealthfront Software LLC ("Wealthfront").

One click loans refers to our Portfolio Line of Credit which is a margin lending product offered exclusively to clients of Wealthfront Advisers by Wealthfront Brokerage LLC. You should consider the risks and benefits specific to margin when evaluating your options. Learn more about these risks in the Margin Handbook.

Nerdwallet and Investopedia (the "Solicitors") receive cash compensation for referring potential clients to Wealthfront Advisers, LLC ("Wealthfront Advisers") via advertisements placed on their respective websites. The Solicitors and Wealthfront Advisers are not affiliated with one another and have no formal relationship outside of the solicitation arrangement.

The information contained in this communication is provided for general informational purposes only, and should not be construed as investment or tax advice. Nothing in this communication should be construed as tax advice, a solicitation or offer, or recommendation, to buy or sell any security. Any links provided to other server sites are offered as a matter of convenience and are not intended to imply that Wealthfront Advisers or its affiliates endorses, sponsors, promotes and/or is affiliated with the owners of or participants in those sites, or endorses any information contained on those sites, unless expressly stated otherwise.

All investing involves risk, including the possible loss of money you invest, and past performance does not guarantee future performance. Please see our Full Disclosure for important details.

Wealthfront, Wealthfront Advisers and Wealthfront Brokerage are wholly owned subsidiaries of Wealthfront Corporation.

© 2021 Wealthfront Corporation. All rights reserved.

CONTACT: [email protected]

SOURCE Wealthfront

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