Web Marketing Association Names Best Mobile Web Sites and Best Mobile Apps of 2012

May 23, 2012, 09:55 ET from Web Marketing Association

HARTFORD, Conn., May 23, 2012 /PRNewswire/ -- The Web Marketing Association is pleased to announce the winners its first annual international MobileWebAward competition.  This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications.  The complete list of winners can be found at www.mobile-webaward.org.

(Logo:  http://photos.prnewswire.com/prnh/20120523/NY11397LOGO )

"Since 1997, the WebAwards have helped define the standards for website development, now the MobileWebAwards will do the same for sites and apps designed for mobile devices," said William Rice, president of the Web Marketing Association.  "Smartphones and tablet computers are exploding and companies are racing to allow users to connect and interact with them using mobile devices.  The goal of the MobileWebAwards is to both recognize the people and organizations responsible for developing some of the most effective mobile Web sites and mobile apps on the Internet."

The MobileWebAwards were judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile app entry is judged against other entries of the same format in its industry category and then against an overall standard of excellence. 

This year's top awards include:

HeBS Digital won Best of Show Mobile Website for Loews Hotels Mobile Website, which also was recognized as Best Hotel and Lodging Mobile Website. Loews Hotels state-of-the-art mobile-ready website features PDA-Ready pages branded to the look and feel of the full online website. The mobile website is optimized for both a mobile user-experience and visibility on mobile search engines.

Indiana Interactive, LLC won Best of Show Mobile Application for DNR iPhone Application, which also was awarded Best Travel Mobile Application. This free application contains a variety of useful information on Indiana's state parks, forests, nature preserves, fish and wildlife areas, and more. It also has convenient links to mobile versions of the hunting and fishing guide.

Aperto Move GmbH of Berlin Germany was named Top Interactive Agency for the 2012 international MobileWebAwards. They received five awards including Best Consulting Mobile Website for AppRadar locates App Satisfaction, Best Credit Union Mobile Application for Economia - The interactive serious education economy game, Best Toy & Hobby Mobile Application for Daisy Oracle - Your free love check and Best Transportation Mobile Application for Alphaguide Mobile Car Service App.

The Best of Industry statue is reminiscent of a personal digital device, it could be yesterday's smart phone, today's tablet, or tomorrow's device.  It is crafted of fine jet black crystal with the iconic "W" accent in 24kt plated gold and personalized with your award information.  The award is entirely hand crafted by, Society Awards, the makers and designers of other notable award programs such as the Golden Globes, Emmys, MTV VMAs, and CLIOs to name a few, and presented in its own custom gift box.

The 2012 MobileWebAwards are sponsored by the following leading organizations: BGT Partners, PR Newswire, Burst Media, MycroBurst, EContent Magazine, ExactTarget, ad:tech conferences, Internet World UK, SES Conferences, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

About the WebAwards

The Web Marketing Association's first annual MobileWebAwards are based upon the success of its long running international WebAward Competition for Website Development and the Internet Advertising Competition. All Web Marketing Association award programs recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today. Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning entry.

SOURCE Web Marketing Association