Web Wisdom For Doctors

Physicians Practice Magazine counts Aurora Information Technology among experts in medical web site design and online patient interaction support.

News provided by

Aurora Information Technology, Inc.

Nov 19, 2012, 05:52 ET

COLD SPRING, N.Y., Nov. 19, 2012 /PRNewswire/ -- In a November feature on best practices in doctor websites, Physicians Practice Magazine called upon industry leader, Aurora Information Technology, Inc. (Aurora IT) for advice on the most important must-do's in medical website design. The article, "Improve Your Practice Website 'Curb" Appeal," takes traditional website advice to the next level by providing an actionable "how to" guide for doctors looking to make the most of their online presence. Many of the proven strategies come from Daniel Gilbert, president and chief executive officer of New York-based Aurora IT, a company that specializes in medical web design, medical logo design, public relations and medical marketing, as well as telemedicine and telepsychiatry solutions.

(Photo: http://photos.prnewswire.com/prnh/20121119/NY16195 )

"A well-designed healthcare website serves the needs of patients and doctors. The common thread in this article is patient service, but we help doctors make the connection between what their patients demand and what their practice needs to grow," says Gilbert. Aurora IT serves the medical marketing needs of healthcare organizations of all sizes. They build each site using Bitrixsoft content management solutions (CMS) because of the robust functionality and security demands of medical websites.

Best Medical Website Advice
Gilbert's contributions to the article mirror the advice he gives clients each day.

Make a strong first impression - embrace your website's power over patient opinion about you and your practice
Personalize the connection - use technology to treat patients online, confirm appointments, and share lab results
Keep abreast of competition - borrow best practices but customize them with things like patient testimonials
Create substance - sites should be 10-20 pages of valuable content, not fluff
Work the web - be smart about what your site says and how SEO (search engine optimization) is balanced with content and design

"The most successful physician sites are those that find new ways to continue the doctor-patient relationship outside of appointment hours," Gilbert says. "Secure web technologies that support HIPAA compliance such as CloudVisit^TM and Bitrix CMS provide opportunities for online physician and patient interactions through video chat, email, forums, blogs, document sharing, etc."

Aurora IT is helping doctors achieve this connectivity with CloudVisit^TM, an innovative and cost-effective platform for treating patients online in secure, scheduled video consultations. "Through our success with Bitrix and our experience with clients, we know that functionality, security, scaleability, and price are of utmost importance. CloudVisit^TM is an easy way for any size practice to expand and fortify online patient relationships," explains Gilbert.

CloudVisit^TMis even perfect for doctors who don't yet have a website. Those ready to jump in with both feet get the practice expansion benefits of telemedicine, with a free website thrown in.

Aurora Information Technology, Inc. (Aurora IT) is located in Cold Spring, NY, just north of New York City. Doctors, surgeons, and hospitals around the world look to Aurora IT for fully integrated healthcare marketing, public relations, medical logo design, and medical websites. As the only U.S. award-winning Bitrix Gold Partner, Aurora IT builds highly functional, low costs websites using Bitrix CMS.

SOURCE Aurora Information Technology, Inc.