WebbMason Marketing Announces Analytics Engine Service

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Nov 05, 2015, 09:05 ET

WebbMason Marketing provides a complete range of marketing analytics that spans the customer journey from acquisition through cross-sell and up-sell to repurchase, renewal and win-back. This heat map shows the ranking of different microsegment returns from a campaign. The darker segments in the chart indicate the microsegments with the best marketing performance.

WebbMason Marketing provides full service marketing to over 500 companies and organizations. Everything we do is to provide a better outcome for our customers.

HUNT VALLEY, Md., Nov. 5, 2015 /PRNewswire/ -- Full service marketing provider WebbMason Marketing announced the launch of the WebbMason Advanced Analytics & Segmentation Engine, an analytics solution to streamline big data operations for marketing, strategy and operational analytics.

WebbMason CEO Warner Mason said: "To help our clients implement data-driven marketing strategies, we are now providing the new WebbMason Analytics Engine which streamlines, speeds up and lowers the cost of big data operations. We've built this service to respond to the needs of our clients who are upgrading the analytics that drive their marketing, strategy and operational analytics. We're compatible with the technologies they are using today, but we can now help them simultaneously automate data operations and save money."

WebbMason Analytics President Brooke Jones commented: "Our customers have pressed us to simplify and streamline their data operations and the Engine is the result of the research and engineering we've done to optimize a practical solution that has powerful capabilities and attractive economics. No big investment in hardware or software--everything just makes it simpler. Customers will use this for:

New Customer Acquisition Targeting and Campaigns
Cross-Sell & Upsell Targeting & Campaigns
Custom Churn Analysis
Customer Win-Back
Portfolio Optimization

We're offering both cloud-based and premise-based deployments. This is the system WebbMason uses to support our own client analytics, so it can provide a seamless transition from our engagements to ongoing data operations."

WebbMason Analytics has deep experience with the development and operation of Hadoop and data lakes to support ongoing data needs for analytics. The WebbMason Advanced Analytics & Segmentation Engine announced today builds and cost-effectively maintains data lakes and advanced analytics for campaigns and other big data missions. The Engine is compatible with the leading business intelligence (BI) platforms and data warehouses.

WebbMason provides full service marketing to over 500 companies and organizations. Everything we do works to achieve a better outcome for our customers.

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SOURCE WebbMason Marketing