WebbMason Marketing New Clients and Capabilities in 2015

New Clients in Healthcare, Retail, Franchise, Hospitality, Politics, Not-for-Profit--New Capabilities in Online Advertising and Data Science

Nov 05, 2015, 09:05 ET from WebbMason Marketing

HUNT VALLEY, Md., Nov. 5, 2015 /PRNewswire/ -- During 2015, full service marketing provider WebbMason Marketing has added new clients in healthcare, retail, franchise, hospitality, politics and not-for profit organizations. To improve the marketing outcome of the campaigns it runs for its clients, WebbMason acquired a data science analytics firm and has also inaugurated programmatic media buying for online advertising.

WebbMason Marketing CEO Warner Mason commented, "We are growing by bringing our customers marketing programs that deliver better outcomes. We are adding new clients in many categories, but particularly in verticals which we know well such as healthcare, retail and franchise. We have also added more political candidates than ever before.

To strengthen our bench we have made several additions. First data science is the new competitive dimension of marketing, and with the acquisition of Spry Inc. which we announced today, we are at the forefront of analytics.  Second, programmatic media was a leading edge approach a few years ago and today it is a best practice. We have put capability in place that is cost-effective and produces outstanding spend transparency. This is an important year as we move forward as a full service marketing partner for our clients."

Byron Hoffberg, formerly of Tribal Fusion, is now Executive Director of Digital Media for WebbMason Marketing. His new team provides complete in-house execution of programmatic media buying which delivers cost-effective buying for online media, and also provides high transparency of the media spend, including at the site level.

WebbMason Marketing also announced today that it has acquired an analytics firm Spry, Inc. with deep experience in big data, data science and data operations.  These capabilities have been integrated into WebbMason Marketing solutions to form the WebbMason Analytics group.  Marketing analytics, as well as insight development for strategy and operations are provided to clients via this high level in-house team.

To date in 2015, a diverse group of companies and organizations has chosen WebbMason for marketing services.  Healthcare, hospitality, politics and not-for-profit are the most prominent categories.  With these additions, WebbMason's top 250 clients include the following presence in a number of vertical markets:

  • Healthcare 33
  • Retail 31
  • Financial Services 24
  • Hospitality 18
  • Apartment Services 12
  • Franchise 12
  • Manufactured Products 35
  • Non-Profit 10

During this fall's election cycle, WebbMason Marketing provided advertising services for 53 campaigns and 50 political candidates in 15 states. WebbMason provides these services through political consultants or political advertising agencies. Programmatic media buying is one foundation of these services. The political consultants or agencies can monitor the performance of every campaign in real-time on their electronic devices.  In addition to advertising media purchase, WebbMason provided radio advertising as part of the integrated campaigns. We anticipate an upsurge of political advertising in 2016.

WebbMason Marketing operates 21 offices in the United States east of the continental divide.  We provide full service marketing with a nearby presence for accounts to help us provide exceptional service.

WebbMason provides full service marketing to over 500 companies and organizations. Everything we do works to achieve a better outcome for our customers.

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SOURCE WebbMason Marketing