WebbMason's First Promotional Products Showcase Draws 107 Attendees to Fresh Marketing Ideas
HUNT VALLEY, Md., May 4 /PRNewswire/ -- Spring is a time of freshness—renewal is literally in the air. During a special event held April 22 at WebbMason, renewal was also in the lobby, on the walls and down each hallway.
WebbMason, a print and brand management services provider that empowers organizations to streamline their processes and save money, turned its headquarters into a showcase of creative promotional products. The company cleared space for 14 of its preferred suppliers to display and discuss new items, trends and marketing concepts in the $19 billion promotional products industry.
The "Get Fresh" event—the first of its kind held by WebbMason—drew 107 attendees seeking new ways to improve branding, motivate and reward employees, and generate higher sales. Those business leaders saw, touched and squeezed a vast number of products adorned with printed logos, taglines, photos and other branding elements.
"More companies are turning to attention-grabbing promotional items to build their presence and support their marketing campaigns," says Warner Mason, President and Chairman of the Board of Directors at WebbMason. "More importantly, they crave expert guidance, planning and problem-solving that can make those campaigns take off."
Mission accomplished.
Many of the event's attendees said they discovered promotional products that fit ideally with current marketing programs. A vast majority (88%) indicated in a survey that they would be "very likely" or "likely" to attend a similar event at WebbMason next year.
To generate interest in the event, WebbMason used a multimedia marketing approach that included direct mail, email and social media.
About WebbMason
Founded in 1989, WebbMason is one of the fastest-growing print and brand management service companies in the Unites States. It helps marketing departments and their internal and external partners save money and streamline processes through a winning combination of industry expertise, exceptional print supply chain partners and technological innovation. WebbMason has 18 sales offices throughout the United States serving a wide range of industries. Learn more about its On-Demand Marketing Systems at www.webbmason.com.
SOURCE WebbMason
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