NEW YORK, March 24, 2011 /PRNewswire/ -- Weber Shandwick, one of the world's leading global public relations firms, today announced that Carol Ballock has joined as executive vice president in the firm's Corporate practice, effective immediately.
An expert in corporate and CEO reputation, Ballock will be responsible for generating thought leadership platforms for C-suite executives, as well as helping them raise their visibility and stature among key stakeholders. Ballock will oversee the firm's leading-edge "Voiceboxx" and "Scoreboxx" offerings, which employ speaking engagements, as well as rankings and corporate scorecards, to raise executive visibility and build corporate brands. She will be based in the firm's New York office and report to Paul Jensen, chairman of the North American Corporate practice.
"With the growing importance of international forums, such as Davos, Carol's deep knowledge and expertise in CEO positioning and thought leadership will be a tremendous asset to our clients as they strive to elevate corporate visibility and engage their key stakeholders," said Micho Spring, chair of the Global Corporate practice. "We're delighted to add Carol to our roster of corporate counselors at Weber Shandwick."
Ballock has deep experience in helping executives develop communications platforms that enhance their leadership credibility and drive business success. She was the architect of the industry's first survey to rank most-valued podiums by CEOs and C-suite executives, and consults with many of the world's top executive forums on strategies to boost their relevance and value proposition to the C-suite community. Prior to joining Weber Shandwick, Ballock was a managing director of the Corporate & Financial Communications practice at Burson-Marsteller. She is also a writer and editor, having contributed to the book "Wisdom of the CEO, 29 Global Leaders Tackle Today's Most Pressing Business Challenges."
About Weber Shandwick
Weber Shandwick is a leading global public relations agency with offices in 74 countries around the world. The firm's success is built on its deep commitment to client service, our people, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. In 2010, Weber Shandwick was named Global Agency of the Year by The Holmes Report for the second year in a row; an 'Agency of the Decade' by Advertising Age, Large PR Agency of the Year by Bulldog Reporter, a Digital Firm of the Year by PR News, and Top Corporate Responsibility Advisory Firm by CR Magazine. The firm has also won numerous 'best place to work' awards around the world. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.
SOURCE Weber Shandwick