NEW YORK, April 10, 2013 /PRNewswire/ -- Weber Shandwick today announced the launch of Element Scientific Communications™, an industry-leading team of communicators dedicated to inciting change through science. Led and staffed by more than 20 former scientists and science writers in the United States, Europe and Asia, Element Scientific Communications will help Weber Shandwick define strategies, create dynamic content and develop engagement platforms that elevate the leadership and advance the business goals of science-driven organizations around the globe.
"Element Scientific Communications is a unique asset for Weber Shandwick that will allow us to speak the language and articulate the value of client initiatives on the leading-edge of scientific discovery," said Laura Schoen, president, Global Healthcare at Weber Shandwick. "This is increasingly important, since science drives innovation and reputation for so many organizations, from universities to Fortune 100 companies.
"Science has been a cornerstone of our Healthcare practice for more than a decade, and clients often cite scientific expertise as one of the biggest differentiators for Weber Shandwick," Schoen added. "With Element Scientific Communications, we will focus additional resources on integrating and expanding our leadership in this area globally and across multiple sectors."
Element Scientific Communications comprises 14 full-time PhDs, an MD, several MBAs and former reporters and editors from a wide variety of publications, including The Los Angeles Times, Men's Health, Cure and the Journal of Cell Biology. The group will work seamlessly within broader Weber Shandwick account teams to provide high-level counsel and tactical support to diverse clients, including pharmaceutical, biopharmaceutical, and medical device companies, professional associations, research consortia, teaching hospitals, analytical instrument manufactures, and clean technology companies.
Frank Orrico, a 15-year Weber Shandwick veteran, will lead the specialty group.
"With more than 300 years' combined experience in research and communications, we understand science and business, and the importance of showing how they come together to help people," said Frank Orrico, Ph.D., executive vice president and global director of Element Scientific Communications. "We partner with our clients to transform scientific breakthroughs into meaningful stories that engage stakeholders, shape perceptions and change behaviors."
Core services of Element Scientific Communications include scientific storytelling, thought leadership, market conditioning, creative data communications, medical education, grant writing, and internal/external science education.
About Weber Shandwick
Weber Shandwick is a leading global public relations firm with offices in 81 countries around the world. The firm has won numerous awards for innovative approaches and creative campaigns including being named both The Holmes Report's 2012 Global Agency of the Year and the "Most Creative PR Firm in the World," based on the agency's first-place finish in its "Creative Index," as well as PR News' 2012 Digital PR Firm of the Year. Major practice areas include consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. The firm has deep, award-winning expertise in social media and digital marketing that helps drive engagement. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.
Contact: Jennifer Norton
Company: Weber Shandwick
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SOURCE Weber Shandwick