Website That Tracks Social Media for the Movie Industry Up Against Giants at Webby Awards

HOLLYWOOD, Calif., April 19 /PRNewswire/ -- Social media research company Fizziology announced today that their site, created by independent advertising agency Bradley and Montgomery (BaM), has been nominated for Best Guides/Ratings/Reviews web site in the 14th Annual Webby Awards. Fizziology is the only B-to-B site nominated in the category and is up against some of the biggest consumer websites on the Internet, including Yelp and CNET.

Hailed as the "Internet's highest honor" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet.

Launched September 2009, Fizziolo.gy is the public-facing site for Fizziology, a tool that helps entertainment professionals, from movie studio heads to casting agents, understand how their talent and movie properties are faring in the court of social media opinion. Fizziology mines the millions of individual thoughts and opinions expressed in social media. Their social media analysts score a statistically relevant sample, then digest the data to let clients understand the volume and sentiment of the chatter, and track how it changes over time.

Ben Carlson, President and Co-creator of Fizziology, says, "It's a movie industry cliche to say 'it's an honor just to be nominated.' But we really mean it. We're a B-to-B research company that works with movie studios. To be up against giants like Yelp and CNET for best review website is humbling."

Winners will be announced on May 4th, 2010 and honored at a star-studded ceremony in New York City on June 14th where they will have an opportunity to deliver one of the Webby Awards' famous five-word speeches with the world. Past Webby Award winners - and their speeches - include Al Gore ("Please don't recount this vote."), Stephen Colbert ("Me. Me. Me. Me. Me."), and Michel

Gondry ("Keyboards are full of germs.")

The Webby Awards is presented by the International Academy of Digital Arts and Sciences, a 650-person judging academy whose members include Internet co-inventor Vinton Cerf, R/GA's Chief Bob Greenberg, "Simpson's" creator Matt Groening, Arianna Huffington, and Harvey Weinstein.

ABOUT FIZZIOLOGY

Fizziology measures the millions of opinions about entertainment being registered daily on blogs, Twitter, Facebook and other social networks. Fizziology gathers it all, analyzes it and turns it into meaningful data and insights – treating social media like the world's biggest, fastest, most honest focus group. Entertainment professionals use Fizziology's custom reports and online dashboards for performance tracking, production insights and marketing analysis. Learn more at www.fizziolo.gy.

ABOUT THE WEBBY AWARDS:

Hailed as the "Internet's highest honor" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising, online film and video, and mobile web sites. Established in 1996, the 13th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Microsoft Expression; Aol; YouTube; Pepsi; Aquent; Yahoo!; Tribal DDB Worldwide; East Media; IDG; PricewaterhouseCoopers; 2advanced.Net; KobeMail; Museum of the Moving Image; Behance; Business Insider and Time Out New York.

SOURCE Fizziology