LOS ANGELES, April 4, 2017 /PRNewswire/ -- WeBuyGold today announced the launch of its new music-focused lifestyle brand that creates original programming with a focus on Stories content. WeBuyGold is developing several original short-form series for multiple platforms with the world's most popular and emerging talent in and around the music industry. The company's first show "The Bless Up" featuring mogul and social media king DJ Khaled, debuts today on WeBuyGold's Instagram Feed.
The company also announced that DJ Khaled will serve as WeBuyGold's Creative Director. In this role, Khaled will assist in developing, producing and appearing in WeBuyGold's original content while also curating and exposing new music talent.
WeBuyGold was launched out of digital media company Naritiv Inc., one of the first companies to develop branded Stories content for Snapchat and Instagram. WeBuyGold's original content will offer fans an inside look into the lives and music of their favorite and emerging stars. The company's initial programming will live exclusively on each part of Instagram from the Feed (individual posts and posts with multiple photos and videos), to Stories, to Instagram Live. WeBuyGold will utilize multiple Instagram features to tell in-depth episodic stories.
"Our vision at WeBuyGold is to pioneer new ways to tell stories on social and mobile platforms where we know talent and their fans are spending most of their time. We couldn't think of a better person to join forces with than DJ Khaled as he shares our passion for storytelling on social media," said Dan Altmann, co-founder of WeBuyGold. "We believe the Stories format is the future of how audiences will consume and share original content. We've spent the last three years developing Stories content for the world's largest influencers and brands at Naritiv. Our team's vast experience and understanding of Stories will enable us to engage audiences in new ways."
"By working with WeBuyGold, we're to going tell stories in a new way about the biggest and up-and-coming artists across music," said DJ Khaled. "Our first show 'The Bless Up' embodies everything I am about. It's an opportunity for me to show how grateful I am and share that with my fans by blessing them up."
"The Bless Up" follows DJ Khaled as he spends a day with a lucky fan or fans to bless them up. Fans submitted their personal stories for consideration to be blessed up by DJ Khaled by following @WEBUYGOLD on Instagram and direct messaging them a video describing an obstacle they are facing in their lives.
WeBuyGold is also launching several original series in April including:
MyAtlanta: Renowned photographer Cam Kirk has shot some of music's biggest stars and now is showcasing his art and giving viewers a behind-the-scenes look at his hometown of Atlanta in this series. Kirk's guests will include Lil Yachty, Migos, Mike Will Made It, Sonny Digital, Meechie and Toosi and D.C. Young Fly.
Close Up: This series is a brief, focused vignette highlighting a single artist and their creative process. The series weaves the artist's words with textures, sounds and other visuals to paint a multi-sensory portrait in motion. Close Up gives audiences a window into a one-on-one intimate conversation that cuts to the core of the artist's motivations. The first episode of Close Up features critically acclaimed singer-songwriter FLETCHER.
UpNext: UpNext pairs talented Instagram illustrators and animators with up-and-coming and unsigned or recently signed music artists to create short animated music videos premiering new music. This weekly series combines art and music in a unique format so fans can discover both these emerging artists.
Founded by Dan Altmann and Eric Posen, the WeBuyGold team includes Emmy Award Winners from CBS and FOX as well as content producers and executives from Refinery29, Nike and Conde Nast. WeBuyGold was launched out of digital media company Naritiv Inc., one of the first companies to develop branded Stories content for today's largest brands including Freeform, Marriott, and Red Bull, among others. Naritiv Inc.'s investors include Disney, Techstars, Third Wave Digital, and Luminari Capital.
ABOUT DJ Khaled:
A major force in the music industry, mogul, executive, mega producer, 2017 Grammy nominated recording artist, and NY Times Best Selling Author DJ Khaled, known as the "Anthem King" and commonly referred to as the "Quincy Jones of Hip Hop & R&B," has made dozens of chart topping hit records featuring JAY Z, Kanye West, Drake, Chris Brown, Ludacris, T.I., French Montana, Future, Big Sean, Rick Ross, John Legend, Nicki Minaj and Lil Wayne, among others. In the past twelve months he has captivated millions of fans globally by the use of social media and has been coined the "King of Snapchat."
In 2006, he launched innovative label deals and started We The Best Music Group. His 2010 hit song "All I Do is Win" went 3x platinum, sold over 3 million singles, and crossed over all music genres to become a mainstream hit, solidifying him as a force to be reckoned with. That same year he also released "I'm On One" feat. Drake, Rick Ross and Lil Wayne. Khaled went on to release the hit single "No New Friends" featuring Drake, Lil Wayne and Rick Ross, which reached gold status and has sold over 500,000 singles worldwide. DJ Khaled has sold over 15 million singles in his career. DJ Khaled is also committed to pro social initiatives and is the first social media ambassador of Bono's Project Red and is the national spokesperson for Get Schooled.
WeBuyGold is a music-focused lifestyle brand creating original stories in new ways for a curious audience. The company is developing several original series with the world's most popular and emerging talent in and around the music industry. WeBuyGold's short-form original content will live on each part of Instagram from the Feed, to Stories, to Instagram Live. WeBuyGold is based in Venice, California. For more information, visit https://webuygold.tv and follow @WEBUYGOLD on Instagram.
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