Weddington Way Debuts Online Tuxedo & Suit Rentals with Launch of The Gent Shop

Jul 20, 2015, 16:07 ET from Weddington Way

SAN FRANCISCO, July 20, 2015 /PRNewswire/ -- Weddington Way, the leading collaborative commerce destination for Millennial brides, is proud to announce their expansion into the tuxedo and suit rental market with the launch of The Gent Shop.

Well known for its innovative virtual showroom that enables brides and their bridal party to shop for bridesmaid dresses together online, Weddington Way's new Gent Shop now helps brides actualize their entire wedding party vision.  With a personalized interface for viewing tuxedo and suit styles where 75+ accessory colors coordinate with the bride's selected bridesmaid dresses, a streamlined process to let the groom, groomsmen, etc. know it's time to order, and automated reminders and order tracking, Weddington Way will be the first retailer of tuxedo and suit rentals focused on making the bride's life easier.

"We continue to remain laser-focused on building a platform for Millennial brides where they can bridge the gap between inspiration and execution for their entire wedding vision.  After helping 1.7 million brides and bridesmaids shop together online, enabling her to outfit the gentlemen in her wedding party is our next big step towards building that experience.  With more category expansion to come, as well as a roll-out of physical showrooms, Weddington Way is tracking to be the one-stop shop for brides and their wedding parties," says founder and CEO Ilana Stern.

The Gent Shop features a curated assortment of tuxedo and suit options in black, light and medium grey, blue, tan, and white.  Customers receive a full head-to-toe look as each rental includes the coat, pant, shirt, vest, tie, cufflinks, and studs, with formal shoes available as well.  Weddington Way delivers a true "everything but the boxers" experience by also including free formal socks for the gents to keep.  With a 100% satisfaction guarantee, ordering reminders, and free and easy return shipping, tuxedo and suit rental has never been easier for the men either.

Following the launch of the Gift Shop earlier this year, Weddington Way's expansion into men's formalwear online is the latest move in their focus on growth.  To aid in their ongoing category expansion, Weddington Way is thrilled to announce that Kerry Whorton Cooper, currently CEO of ChooseEnergy, has joined the company's board of directors.  Kerry's prior experiences as the Former CMO/COO of ModCloth as well as the Former CMO and VP of Global eCommerce at, bring invaluable expertise to Weddington Way as they seek to build their marketing team and continue to drive growth through new categories and channels.

For more information about The Gent Shop by Weddington Way, visit

About Weddington Way:  Based in San Francisco, CA, Weddington Way ( is a collaborative shopping experience for wedding parties that is quickly disrupting the $100 billion wedding industry. At Weddington Way, wedding parties can browse the largest assortment of women's and men's bridal party fashion available online and share and discuss products in a virtual showroom. By offering a collaborative experience, personalization, and its namesake line of ready-to-wear dresses, Weddington Way is differentiated from anything else that exists in wedding, e-commerce or retail. 

Contact:  Parul Somani, PR

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SOURCE Weddington Way