WeddingWire Partners With Animoto

Leading wedding and video creation companies collaborate to create the ProMotion Builder

Sep 21, 2011, 09:00 ET from WeddingWire, Inc.

BETHESDA, Md., Sept. 21 /PRNewswire/ -- WeddingWire, the nation's leading wedding technology company, and Animoto, the leading online video creation company that allows users to quickly and easily create professional-quality videos, have partnered to create The ProMotion Builder for wedding businesses.  The ProMotion Builder provides WeddingWire members, the largest community of wedding professionals in the US, with the opportunity to easily create and share a video commercial for their business, using Animoto's innovative online video creation platform.

The ProMotion Builder is now available exclusively to WeddingWire members, providing wedding professionals with the opportunity to build a high quality commercial for their business. By selecting up to 25 photos, a song from Animoto's music library and providing brief phrases about their business, The ProMotion Builder will create and render the video commercial in minutes, providing businesses with an online, digital video to showcase their wedding services. The final commercial can be downloaded, posted on WeddingWire, embedded on a business website or blog, shared through social media and emailed to potential clients.

"WeddingWire is thrilled to announce our partnership with Animoto, the leader in online video creation," says Sonny Ganguly, Chief Marketing Officer, WeddingWire.  "The ProMotion Builder provides our community of wedding professionals with the easiest way to build a high quality commercial for their business by leveraging Animoto's innovative technology.  What would take weeks of time and cost thousands of dollars, can now be completed by our upgraded members in just minutes and for no additional cost. "

WeddingWire and Animoto also have plans to offer consumer-oriented offerings for the millions of engaged couples who enjoy a range of WeddingWire resources to plan their weddings.

"Since launching in 2007, Animoto has had tremendous success helping wedding professionals market their products and services in a powerfully emotive manner that attracts attention and closes sales," said Brad Jefferson, CEO & co-founder of Animoto. "WeddingWire's strong growth and rapid rate of innovation make them a perfect partner to extend Animoto's reach further into the wedding community in this first phase of many together."

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About WeddingWire, Inc.

WeddingWire™, the nation's leading technology company serving the $70 billion wedding industry, is the only online wedding planning resource designed to empower both engaged couples and wedding professionals. For engaged couples, WeddingWire offers the ability to search, compare and book over 100,000 reviewed wedding vendors, from wedding venues to wedding photographers. WeddingWire also offers a comprehensive suite of online planning tools for weddings, including wedding websites and wedding checklists, all at no charge. For wedding professionals, WeddingWire is the only all-in-one marketing platform for businesses online and on-the-go. WeddingWire offers one simple solution to build a professional network, improve search visibility, manage social media and reach mobile consumers.  Businesses that advertise with WeddingWire appear on, and other leading sites, including, and (part of the 1-800-Flowers family of brands).

About Animoto

Animoto ( is the video creation service that enables consumers, professionals and businesses to easily make and share professional-quality videos that amaze friends, family and clients. The Animoto team, which includes entertainment and technology industry veterans, has leveraged its expertise to develop a web-based service that makes it easy for people to quickly and easily create and share their stories through video using their own photos and videos. The heart of Animoto is its Cinematic Artificial Intelligence™ technology that thinks like an actual director and editor, using the same sophisticated post-production skills and techniques that are used in television and film. The company has over 3 million users who create over 750,000 videos each month. Animoto Productions is based in New York City with offices in San Francisco and Singapore.

SOURCE WeddingWire, Inc.