WeedMaps Media, Inc. Continues to Increase Monthly Revenues; General Heath Solutions Announces Plans to Increase Clinics to 14 By the End of February; General Merchant Services Processes $1.2 Million in Its 3rd Month of Operation; CannabisCenters.com Plans to Launch Nationwide Physician Portal in April 2011; General Cannabis, Inc. Finalizes Revyv, LLC Transaction

COSTA MESA, Calif., Feb. 4, 2011 /PRNewswire/ -- The General Cannabis, Inc. (Pink Sheets: CANA) (General Cannabis.com, Weedmaps.com) subsidiaries are already showing expected success and growth in the year's first quarter.

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Weedmaps.com, the nation's largest medical cannabis web 2.0 site and part of Weedmaps Media, Inc., a wholly owned subsidiary of General Cannabis, Inc., has improved revenue consistently for the 14th straight month ending in January 2011. Continuing the streak looks promising as the WeedMaps development team will soon launch a daily coupon application allowing patients to receive significant savings. Management is very excited about the monetizing opportunities in this structure and anticipates launching this program in April 2011 or sooner.

WeedMaps.com began PatientFreebies.com in January which immediately created additional revenue.  PatientFreebies.com is a daily game where patients can win prizes during certain times of the day. The success of PatientFreebies.com has resulted in the expansion into other similar areas by the development team.

"We are excited about what is being development at WeedMaps. We have a variety of new services in various development stages. We're constantly expanding outward," states Justin Hartfield, Chief Web Officer for General Cannabis, Inc.

General Heath Solutions, Inc., a wholly owned subsidiary of General Cannabis, Inc. that specializes in turn-key management of medicinal cannabis clinics throughout California, has scheduled expansion of three new medical clinics; increasing the total under management to 14. The new locations are expecting to open in February and are located in Northern California. The company is performing due diligence in anticipation of opening medicinal health care facilities in other states that allow medicinal cannabis.

"Our model allows for aggressive expansion throughout the country while maintaining the most professional standard of care in the industry," said Jim Pakulis, CEO of General Cannabis.

General Merchant Solutions, Inc., a wholly owned subsidiary of General Cannabis, Inc., offers credit card merchant processing services to all medicinal cannabis related entities and in increasing number of non-cannabis related industries including health care, restaurant, automotive and educational services.  It produced greater than $1.2 million in merchant processing volume in January 2011. This is up from $700,000 generated in December 2010.

"With the help of WeedMaps, we have continued to expand our dispensary portfolio. We have also engaged in new niches outside of cannabis, which is reflected in January's numbers. We are very confident in our ability to capture market share in the cannabis industry as well our new niche markets," states Robert Podlesni, Vice President of Operations for General Merchant Solutions.

General Merchant Solutions offers credit card merchant processing services to all medicinal cannabis related entities and an increasing number of non-cannabis related industries including health care, restaurant, automotive and educational services.

General Cannabis, Inc. has finalized the asset purchase from Revyv, LLC., which includes the site CannabisCenters.com. The development of this site is fully underway and the company is scheduling an official launch of CannabisCenters.com, a nationwide portal for cannabis physicians to connect with patients in April, 2011 or sooner. CannabisCenters.com will also provide additional services for physicians such as appointment setting, verification services and practice management software.

"We fully expect CannabisCenters.com to create a paradigm shift in the way consumers obtain and view healthcare issues, specifically as it relates to the cannabis industry.  We plan on being the nucleus for professional, objective medical data, physician editorials and patient friendly links," states James Johnson, a co-founder of Revyv, LLC and Senior Project Manager for General Health Solutions, Inc.

GENERAL CANNABIS, INC.

About General Cannabis, Inc. (OTCPK: CANA)

General Cannabis, Inc. (OTCPK: CANA) a Nevada based company with headquarters in Costa Mesa, California, is a technology driven company that is material in defining the multi-billion dollar medicinal cannabis industry.  The wholly owned subsidiaries of General Cannabis include WeedMaps Media, Inc., General Health Solutions, Inc., General Merchant Solutions, Inc. and US Cannabis, Inc.  Each subsidiary plays a vital role in the ongoing success of General Cannabis.  General Cannabis explores opportunities of vertical integration through the five core industry sectors identified as probable high growth areas including media, technology, merchant services, medical and management.  

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995).  General Cannabis, Inc. cautions that statements made in this news release relating to the change of control and new business direction constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management.  Actual results could differ materially from current projections or implied results.  General Cannabis, Inc. undertakes no obligation to revise these statements following the date of this news release.

The Pink OTC Markets Inc. does not accept responsibility for the adequacy or accuracy of this release.

SOURCE General Cannabis, Inc.