WeedMaps.com Launches Daily Deal Deep Discount Coupons for Dispensaries; WeedFreebies.com on Pace for Over 300,000 Page Views in February

COSTA MESA, Calif., Feb. 15, 2011 /PRNewswire/ -- General Cannabis, Inc. (Pink Sheets: CANA) (GeneralCannabis.com, WeedMaps.com) subsidiaries including WeedMaps Media, Inc., General Health Solutions, Inc. and General Merchant Solutions, Inc. are continuing their upward growth trajectory and creating new revenue streams in February.

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Daily Deals, a new program recently launched by WeedMaps Media, Inc., provides discount coupons where patients can save up to 60% at participating dispensary locations.  Unlike group coupon sites, no advance purchase is required.  Daily Deal Coupons will be visible to WeedMaps end users, the patients, as an unobtrusive pop-up on the bottom right corner of the http://WeedMaps.com homepage, as well as any regional listing page on the site.

"This is about compassion for the end users, the patients.  This further exemplifies WeedMaps' desire to help our clients, the dispensaries and promote their products in the most effective manner.  This is about expanding awareness!" states Brad Nelms, Vice President of Marketing for WeedMaps Media, Inc.  

WeedFreebies.com is gaining significant traction and is generating over 300,000 page views per month.  Re-launched in December 2010, WeedFreebies is a contest held twice a day on WeedMaps.com where patients compete for prizes.

Justin Hartfield, Chief Web Officer for General Cannabis, Inc., adds, "WeedFreebies.com is a great product because it's a win-win for both users and advertisers.  The advertisers get exposure in a fun, entertaining way; by providing free smoking accessories to medical marijuana patients."  Though WeedFreebies.com page views are growing at an expediential rate, it still represents only a small fraction of the over 6 million page views that WeedMaps.com receives on a monthly basis.

GENERAL CANNABIS, INC.

About General Cannabis, Inc. (OTCPK: CANA)

General Cannabis, Inc. (OTCPK: CANA) a Nevada based company with headquarters in Costa Mesa, California, is a technology driven company that is material in defining the multi-billion dollar medicinal cannabis industry.  The wholly owned subsidiaries of General Cannabis include WeedMaps Media, Inc., General Health Solutions, Inc., General Merchant Solutions, Inc. and US Cannabis, Inc.  Each subsidiary plays a vital role in the ongoing success of General Cannabis.  General Cannabis explores opportunities of vertical integration through the five core industry sectors identified as probable high growth areas including media, technology, merchant services, medical and management.  General Cannabis, Inc. trades on the OTC Pink Current Information tier of OTC Markets Group, Inc. under the symbol "CANA".

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995).  General Cannabis, Inc. cautions that statements made in this news release relating to the change of control and new business direction constitute forward-looking statements and makes no guarantee of future performance.  Forward-looking statements are based on estimates and opinions of management at the time statements are made.  These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management.  Actual results could differ materially from current projections or implied results.  General Cannabis, Inc. undertakes no obligation to revise these statements following the date of this news release.

OTC Markets Group, Inc. does not accept responsibility for the adequacy or accuracy of this release.

SOURCE General Cannabis, Inc.