Weekend Warriors Will Score at Finish Line on Black Friday and Beyond

INDIANAPOLIS, Nov. 18, 2010 /PRNewswire/ -- Like the crack of a starter pistol, Black Friday signals the season when shopping becomes a competitive sport. True weekend warriors lace up, hit the mall and don't call it quits until they've won the best deals and scored the hottest gift items. Finish Line celebrates these shoppers Black Friday through Cyber Monday with a special Weekend Warrior sale offering great values on shoes, apparel and accessories as well as the most in-demand gifts of the season.

(Photo:  http://photos.prnewswire.com/prnh/20101118/CL04067 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20101118/CL04067 )

With special signs welcoming the weekend warrior in the windows of all 667 Finish Line stores in malls throughout the nation and on finishline.com, competitive shoppers will know they are in the right spot to score the best deals and the hottest gifts.

Top values from Finish Line for Black Friday through Cyber Monday include:

• Hooded fleece sweatshirts—Look for licensed hoodies featuring emblems from NCAA schools, the NFL, NHL and MLB at 30% to 50% off and branded hoodies from top names like Nike, Jordan, Under Armour and more starting at just $39.99!
• Dozens of sneaker styles from the best brands--including Nike, Reebok, Puma, Under Armour, Adidas and more priced for gift giving starting at $19.99 a pair. Styles vary by store location.
• Special savings of 30% off on hundreds of great gifts including footwear, apparel and accessories. After Cyber Monday, these gifts go back to regular price. Items and styles vary by store location.
• Select toning footwear up to 70% off!

In addition to special values, the expert buyers at Finish Line have developed a list of the Top 10 hottest gifts this holiday season:

Running Shoes

• Nike LunarMax—the best of Nike's popular Air Max together with its lightweight Lunar technology puts this shoe at the top of any athlete's wish list. Finish Line has exclusive colors.
• Reebok ZigTech—Reebok shook up running with the uber-hot introduction of its ZigTech platform. This holiday, Reebok is adding to the line with three new models—Pulse, Pulse II and Blaze in nine colors.
• Nike Air Max 2010—Finish Line has a color exclusive from Nike on this incredibly popular shoe that is new for 2010.
• Nike Free—Lightweight running at its coolest! Nike Free has legions of fans, and with amazing new colors, this light-as-air shoe is destined to be on the feet of serious runners everywhere.

Basketball Shoes

• Reebok ZigTech Slash—Reebok is bringing its breakthrough Zig technology to basketball with the highly anticipated launch of Reebok ZigTech Slash basketball shoes.
• Brand Jordan—Hot shoes include:  Air Jordan Ol' School 4; the new Take Flight with full-length visible air soles, and the much anticipated AJ 11 Retro.
• Adidas MEGA Soft Cell—Taking a cue from rapper B.o.B., lots of bballers will "get the magic and kick it like Adidas" this holiday season in MEGA soft cell shoes—a Finish Line exclusive!

Apparel

• Under Armour Performance Fleece—It's important to stay dry and keep muscles warm while working out this season, so Finish Line is offering a great selection of Under Armour poly fleece apparel in a great assortment of styles and colors for men and women.

Accessories and Gift Cards

• Power Balance Wristbands—Power Balance is performance technology designed to work with the body's natural energy field. Founded by athletes, Power Balance wristbands are hot with athletes for whom balance, strength and flexibility are important. In other words, everybody!
• Finish Line Gift Cards--For shoppers who just cannot choose the right gift when the final buzzer goes off on the biggest shopping days of the season, there's always the option of a Finish Line gift card. This year's gift card designs are ultra-cool, featuring die-cut images of some of the season's most important shoes and hottest brand icons. Finish Line is even making available a free gift card holder that looks like a shoe box while supplies last.

Free Gift Wrap Boxes/Bags While They Last

Once gifts are purchased, wrapping it all up will be easy because Finish Line is offering free holiday themed gift boxes and bags to shoppers while they last throughout the season.

"The best gifts are those that help family and friends get active, stay fit and look trend-right all at the same time," said Finish Line President and Chief Merchandising Officer Sam Sato. "This season, Finish Line is bringing it with affordable gifts for any budget as well as the hottest, in-demand items that will be at the top of gift lists everywhere. It all kicks off Thanksgiving weekend when we welcome weekend warriors off the running trails, the basketball courts and out of the gyms to invest their shopping time wisely with Finish Line!"

Finish Line Youth Foundation Fundraising Drive

Finish Line is holding a special holiday fundraising drive to benefit the Finish Line Youth Foundation through December 31.  Finish Line Youth Foundation provides financial support for community-based youth athletic programs and camps for disadvantaged and special needs children across the United States. Customers who make donations of $1, $3 or $5 to the Finish Line Youth Foundation will receive a special Finish Line coupon booklet with up to $50 in future savings.

About Finish Line

Finish Line (Nasdaq: FINL) is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line operates 667 stores in malls across the United States. More than 11,000 Finish Line sneakerologists help customers each day connect with their sport, their life and their style. Online and mobile shopping is available at finishline.com.

SOURCE Finish Line