Weekends @ Furniture Row Stores to Launch in Grand Rapids and Kalamazoo in November

Retailer to offer deep discounts and fast-rotating inventory in 3-day per week stores

Oct 26, 2010, 08:00 ET from Furniture Row

DENVER, Oct. 26 /PRNewswire/ -- Furniture Row Companies will open new Weekends @ Furniture Row stores in Grand Rapids and Kalamazoo/Portage next month.  Grand Rapids and Kalamazoo will be two of six markets nationwide to unveil the innovative retail format for Furniture Row: a weekends-only, high-volume furniture store featuring a new selection of first-quality merchandise each week at discounts up to 70 percent off comparable merchandise at other retailers.

"As one of the nation's largest furniture retailers and the largest cash buyer of furniture in the country, Furniture Row has unparalleled buying power," explained Bill McKendry, marketing director for Furniture Row Companies.  "A lot of stores say they offer deep discounts. Weekends @ Furniture Row is uniquely positioned to offer true savings of up to 70 percent."

Catering to strong consumer trends to shop for furniture on weekends, the stores will be open only Fridays through Sundays. By bringing in new merchandise each week, Weekends @ Furniture Row will offer customers the experience of shopping virtually a new store each time they stop in.

The stores will carry a fresh inventory of name-brand fine wood dining, entertainment and home office furnishings; sofas and upholstered furniture and accent pieces; mattresses; and bedroom furniture and accessories from factory closeouts, overstocks and special or limited purchases, all available for immediate pick up or delivery.  

The Weekends @ Furniture Row stores will be located at the sites of the current Furniture Row Outlets at 2301 28th St., S.E. in Grand Rapids and 6934 S. Westnedge Ave. in Portage.  The grand opening for both stores will be Fri., Nov. 5. The current outlets will be closed Oct. 31– Nov. 4 to prepare for the grand opening.

Over the same weekend, Furniture Row will launch Weekends @ Furniture Row in four other markets, including Appleton and Green Bay, WI; Jonesboro, AR; and St. George, UT.

"We chose a great mix of communities and store types to launch this concept," said McKendry.  "We're very excited about what we consider to be a 'winning formula' for our customers.  The combination of lowest price, first-quality furniture, fresh selection, immediate availability and convenient weekend hours is exactly what we believe the customer wants."

The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers in the U.S., operating over 330 stores in 31 states.  Furniture Row is dedicated to supporting charitable organizations such as World Vision, The Salvation Army, The Arbor Day Foundation, and the Association of Gospel Rescue Missions.  For more information, please visit http://www.FurnitureRow.com

Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program, please visit http://www.FurnitureRowRacing.com


John Knippenberg, Furniture Row Marketing

(303) 293-2437 / john.knippenberg@furniturerow.com

SOURCE Furniture Row