VAIL, Colo., Oct. 21 /PRNewswire/ -- Vail Mountain and its event production partners, Highline Sports & Entertainment, announced today the lineup for Vail Snow Daze 2010, the resort's annual festival to kick off the winter season. The event will include free concerts from Weezer, O.A.R. and Dwight Yoakam and Rolling Stone Magazine's Club Vail Street Party featuring Mix Master Mike of the Beastie Boys. Vail Snow Daze takes place Dec. 6-12, 2010.
"We're thrilled to offer another unparalleled lineup of complimentary entertainment at Vail Snow Daze this year," said Adam Sutner, director of marketing for Vail Mountain. "We value our guests' business and work hard to continue to win it back year after year. With this comes our commitment to first-rate entertainment for all of our guests as part of the experience they've come to expect from Vail."
Grammy-award-winning Weezer will anchor Vail Snow Daze on Sunday, Dec. 12 with a headlining concert in Ford Park. Weezer's particular brand of nerd-rock always shines through on stage, with plenty of wacky on-stage antics and well-known songs to keep the audience warm even when the temperatures drop.
Bud Light brings platinum-selling rock group O.A.R. back to Vail on Saturday, Dec. 11 for a headlining concert in Ford Park. The band closed Spring Back to Vail, Vail's yearly end of season festival, two years ago in Vail Village and was a massive hit. O.A.R. gained fame without any formal marketing, but through word of mouth and Internet buzz about songs like "Crazy Game of Poker" and "Night Shift."
Two-time Grammy-award-winner Dwight Yoakam will headline the Vail Village concert Friday, Dec. 10. Yoakam's performances constantly draw top reviews from critics, and his concert in Vail is sure to be an unforgettable experience.
Mix Master Mike will kick off the live entertainment at Vail Snow Daze by playing a new event and venue, Rolling Stone Magazine's Club Vail Street Party, on Thursday, Dec. 9. Mix Master Mike's most high profile work has been with hip-hop group The Beastie Boys, acting as their resident DJ and contributing to their albums Hello Nasty and To The 5 Boroughs.
The exciting lineup for Vail Snow Daze will also include the return of the Dummy Demolition Derby; a sponsor expo village, gear demos at Demo Daze and the Reverb IZSTYLE lounge as well as apres and after-dark parties in the Town of Vail.
For more information on Vail Snow Daze, visit www.vail.com/snowdaze.
Vail Snow Daze 2010 is presented by Vail Mountain, Bud Light, Town of Vail, Rolling Stone Magazine, SoBe Lifewater, Sprint, Captain Morgan and SKI Magazine and brought to you in part by Liberty Skis, Macanudo Cigars, Nature Valley Granola Bars, Vail Daily and KZYR The Zephyr. The Reverb Eco Village is brought to you by IZSTYLE and Reverb.
SOURCE Highline Sports & Entertainment