wefi Enters Mobile Apps Competitive Intelligence Market: Unveils Compariscope by wefi

FAIRFAX, Virginia, May 7, 2015 /PRNewswire/ --

New mobile data analytics service provides 360-degree visibility into user behavior and pinpoint location intelligence for competitive edge in today's digital economy

wefi, the Mobile Data Analytics company, today announced its expansion into the mobile apps analytics market with the introduction of Compariscope by wefi, a new breed of competitive intelligence for mobile apps that provides app marketers with actionable insight on how users interact within their app as well as with other apps. Wefi is launching a closed beta of the service, and invites marketers from US-based companies to apply for a beta account here. 

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Compariscope by wefi enables companies to derive valuable insight from billons of data points analyzed each day. The platform combines data on application usage collected from millions of devices with wefi's uniquely rich data, including unprecedented hyper-local granularity and geo-based context. Compariscope will launch to the general public this summer.

Compariscope marks the entry of the company into the new territory of apps analytics. Wefi, which has established a name as the leading provider of analytics for network management and optimization, will continue to provide wireless carriers and cable operators with unparalleled visibility into network performance and user experience.

"Expanding into the competitive intelligence domain and launching Compariscope by wefi is a natural evolution of our mobile data analytics and network management business," said Zur Feldman, CEO, wefi.  "Success in today's digital economy requires marketers to have a comprehensive view of the app universe. Until now, that view has been limited to a company's in-app data and generic market benchmarks. We are excited to up the ante by delivering marketers a new competitive advantage of previously unavailable insights."

Compariscope offers companies a uniquely deep and detailed view of how users are interacting within their app as well as their competitors' apps - a prerequisite for outsmarting the competition. The big data analytics platform analyzes app data including reach, engagement, screen time, network type, connectivity experience, time and location. In addition, Compariscope provides the data in an in-location context so that campaign strategies can be geographically targeted.

Sample use cases: 

• Game marketers can see how much time their users play their game per day versus other game apps; analyze usage trends; and see how they rank in comparison to category-specific benchmarks, as well as benchmarks specific to their users
• Developers of a travel app can see what percentage of their users engage with rival or complementary apps on a daily basis. Based on this, the product team can implement features to improve engagement or launch campaigns that interact with apps popular with its users
• Retailers can analyze how actively its users are engaging with its app while visiting their store versus other locations

Key Features: 

• Data on an app users' engagement across other mobile applications
• Analytics regarding ways users of competing applications interact with company's app
• Engagement and reach trends over time, both for all users within the database and for users of particular apps
• Ability to compare app performance against category/market/other app benchmarks
• Geography-based data on application engagement that enable marketers to optimize strategy for dedicated location based campaigns

About wefi 

Wefi, the Mobile Data Analytics company, provides unparalleled visibility into the mobile user experience and the apps ecosystem. Wefi's patented technology provides customers deep and broad insights into app usage, user engagement, behavior, and experience patterns. With the industry's largest mobile usage database - processing over three billion records daily - wefi provides its customers with significant competitive Business Intelligence. Wireless carriers, cable operators, content providers and application developers use wefi to improve users' mobile experience, optimize networks, predict data consumption demand, understand consumers' usage patterns and plan better campaigns. For more information visit http://www.wefi.com.

Link to media kit: http://bit.ly/1IIdnNa
Company fact sheet: http://bit.ly/1ABArVX

Copyright © 2015 wefi. All Rights Reserved. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

Media Contact:
Leron Kornreich
SiliconVPR
+1-415-937-1724
[email protected]

SOURCE wefi