WeFi Maximizes the Effectiveness of Wi-Fi and Small Cell Deployments With Cutting-Edge UXT Solution

BARCELONA, Spain and HERNDON, Va., Feb. 25, 2013 /PRNewswire/ -- at Mobile World Congress 2013 Booth #5H70 -- WeFi Inc. (www.wefi.com) is helping mobile network operators (MNOs) and cable TV multiple systems operators (MSOs) maximize their infrastructure enhancement opportunities with today's commercial launch of its User Experience Topology (UXT) interactive research solution. WeFi's award-winning UXT gives service providers multiple ways to research, visualize and analyze an unprecedented amount of real-time and historical information collected by the company's WeANDSF (WeFi enhanced Access Network Discovery and Selection Function) "always best connected" solution, which ensures subscribers are always connected to the best Wi-Fi hotspot, small cell or mobile network.

"As more bandwidth-hungry wireless devices and applications enter the market, the demand for mobile data and video services is exploding, creating both an opportunity and a challenge that WeFi helps service providers address," said Zur Feldman, WeFi chairman and CEO. "The powerful capabilities of our innovative WeANDSF solution, in combination with our cutting-edge innovative UXT interactive research solution, allow service providers to maximize the performance of Wi-Fi and small cell deployments. WeFi technology allows service providers facing competitive threats like never before to stem churn by meeting or exceeding the broadband requirements of their subscribers, increasing ARPU through new value-added services, all while minimizing hot spot deployment and operational costs."

WeANDSF ensures service providers that their end users enjoy the best possible mobile broadband experience, regardless of delivery network – whether it's a service provider's own Wi-Fi or cellular network or those of other network operators. WeANDSF is also the only solution of its kind to continually utilize "anonymized" data that is crowd sourced from millions of mobile device users all over the world. This data includes the services used (e.g., voice, video, text, email, etc.), the bandwidth consumed at each location and how user experiences fluctuate over time. UXT allows customers to display, analyze and interact with this always up-to-date and dynamically growing dataset visually in topographic maps showing the activity of every Wi-Fi hot spot or cellular base station in a city. 

The combination of WeANDSF and UXT enables MNOs and MSOs to ensure their subscribers are always connected to the best base station or access point, and that additional infrastructure is only deployed precisely where needed to cover gaps in coverage or to enhance available capacity, helping contain capital and operational costs, and most importantly providing the best end user experience possible.   

Major MNOs and MSOs, such as Time Warner Cable, already rely on WeANDSF and UXT as key components of their Wi-Fi efforts.

"Offering our subscribers a compelling, high-quality mobile broadband experience is a strategic imperative for us and WeFi's WeANDSF and UXT solutions are playing critical roles in our TWC Wi-Fi initiative," said Robert Cerbone, vice president of wireless products for Time Warner Cable.  "WeFi helps address a key concern, that of ensuring the best possible service quality, which is vital in growing usage among our subscribers."

For MNOs, a key goal is to reduce the congestion on their cellular networks by offloading data users onto Wi-Fi hotspots or small cells. While seemingly straightforward, MNOs must ensure that their customers do not suffer a poor experience when offloaded or they risk losing these customers.  WeANDSF addresses this by only offloading when and where the network used for offloading – a Wi-Fi hotspot or a small-cell – is predicted with very high certainty to provide an equal if not substantially better quality mobile broadband experience. 

Cable MSOs are looking to Wi-Fi as an excellent complement to the very successful cable modem service they have offered for years. By deploying Wi-Fi hotspots and offering free Wi-Fi as a "value added" service to their subscribers, MSOs can provide their subscribers with a high-quality mobile broadband experience outside the home. With reliable, high performance Wi-Fi connectivity, MSOs will be able to deliver best-in-class TV Everywhere services, and continue to drive retention and adoption rates. 

Today, most MNOs and MSOs over deploy hotspots to ensure adequate coverage in widely targeted areas. WeANDSF UXT gives network planners a new state-of-the-art approach that dramatically reduces both capital and operational expenses. With WeANDSF and UXT operators can strategically pinpoint deployments that not only ensure the best possible user experience without coverage gaps, they also minimize needless hotspot overlap and infrastructure placed in less than optimal locations. 

About WeFi
Through its advanced WeANDSF technology and comprehensive hotspot database – the industry's largest with over 150 million hotspots – WeFi optimizes wireless data service performance and extends past and new investments in infrastructure Wi-Fi networks to assure wireless carriers, cable operators and streaming media content producers deliver the best mobility experience in a data driven world. WeFi's patented technology provides customers unparalleled control of and visibility into the use of Wi-Fi and cellular connectivity, both on and off their own networks, allowing operators to better plan networks, predict usage and deliver the best network connections. For more information, visit www.wefi.com.

SOURCE WeFi Inc.