Weight Management Trends in the U.S., 2nd Edition

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NEW YORK, April 23, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Weight Management Trends in the U.S., 2nd Edition

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Obesity has reached crisis levels in the United States. Almost 70% of adults and almost 32% of school-age children and adolescents are either overweight or obese, according to the latest government statistics. Between 1988 and 2008, the prevalence of obesity increased by 48% among adults and more than 72% among children and teenagers. Moreover, according to Simmons panel data from Experian Marketing Services, almost 39% of all U.S. adults, representing 87.8 million consumers, currently are watching their diet to either lose or maintain their weight.

The causes of the increased prevalence of being overweight and obese are interconnected and complex. They include environment, psychological, cultural and socioeconomic factors as well as overeating, lack of exercise, slow metabolism, and genetic makeup. In fact, the U.S. Centers for Disease Control and Prevention (CDC) calls American society "obesogenic" because it is characterized by environments that promote increased food intake, unhealthy foods, and a sedentary lifestyle. In addition, a growing spate of articles, books, and even films has charged that in its quest for profits, the food and beverage industry—and particularly the fast-food industry—is partly to blame for the obesity epidemic because marketers deliberately create and market foods that are nutritionally unsound and even "addictive." Due to obesity's scope as a national problem, it has also become a political problem, as federal, state, and local governments try new legislation, guidelines, and initiatives to help wrestle this health crisis under control.

For marketers, the opportunity to help provide better responses solution to the nation's obesity epidemic is expanding. Nonetheless, as the battle of the bulge continues, the arsenal consumers use is changing. Now in its 2nd edition, Weight Management Trends in the U.S. identifies issues and trends affecting the marketplace and evaluates current and future sales, marketing, and consumer patterns in three crucial areas of the weight management market: foods and beverages, meal replacements and diet aids, and commercial weight management programs. The report analyzes competitive strategies of key players, new product trends, ingredients, and marketing and advertising positioning, all within the context of the medical, social, economic, and psychographic drivers of current consumer behavior.

Key data sources include the latest government data from the CDC; SymphonyIRI Group's InfoScan Reviews quantifying retail mass-market sales at the marketer/brand share level; and extensive analysis of Simmons data examining consumers' weight management strategies and attitudes toward foods and beverages, and their use of foods and beverages, over-the-counter diet aids, weight management programs, and exercise. In addition, the report contains dozens of numerical tables and graphs, as well as numerous photographs of new products.

Chapter 1: Executive Summary

Scope of Report
Exclusions
Report Methodology

Market Overview

The Scale of Obesity
39% of Adults Are Managing Weight

Two Consumer Categories
Figure 1-1: Share of U.S. Population Watching Diet to Lose or Maintain Weight, 2012 (percent)

Obesity by the Numbers

Table 1-1: Percentage of Adult Population Overweight or Obese, 1988-2010 (U.S. adults age 20 and over)

More Men Overweight; More Women Obese

Table 1-2: Percentage of Adult Population Overweight or Obese: By Gender, 1988-2010 (U.S. adults age 20 and over)

Prevalence of Overweight and Obesity Higher Among Ethnic Minorities

Table 1-3: Percentage of Adult Population Overweight or Obese by Ethnic Group, 2009-2010 (U.S. adults age 20 and over)

Obesity Epidemic Spreads to All U.S. States

Figure 1-2: Prevalence of Self-Reported Obesity Among U.S. Adults

Childhood Obesity

Table 1-4: Percentage of Children and Teens Who Are Obese, 1988-2008 (U.S. children and teens age 6-19)

Childhood Obesity Risk Higher Among Minorities
An Obesogenic Society
The Economic Costs of Obesity
The Politics of Obesity
U.S. Retail Sales Top $36.9 Billion

Table 1-5: U.S. Retail Sales of Weight Management Products and Services, 2008-2012 (in millions of dollars)

Foods and Beverages the Largest Share
U.S. Market to Reach $41.8 Billion by 2017

Table 1-6: Projected U.S. Retail Sales of Weight Management Products and Services, 2012-2017 (in millions of dollars)

Market Focus: Food & Beverages

Retail Sales Slip to $29.4 Billion in 2012

Table 1-7: U.S. Retail Sales of Weight Management Foods and Beverages, 2008-2012 (in millions of dollars)

Refrigerated Skim/Lowfat Milk the Largest Category at $7.2 Billion

Table 1-8: SymphonyIRI-Tracked Retail Sales of Weight Management Foods and Beverages by Category, 2011-2012 (in millions of dollars)

Categories with a High Ratio of Weight Management Products

Figure 1-3: Food and Beverage Categories with a High Penetration of Weight Management Products, 2012 (based on dollar sales in mass-market channels)

Supermarket/Grocery Stores Claim 62% of Retail Dollar Sales

Figure 1-4: Share of U.S. Retail Dollar Sales of Weight Management Foods and Beverages by Retail Channel, 2012 (percent)

Sales Will Approach $32.8 Billion by 2017

Table 1-9: Projected U.S. Retail Sales of Weight Management Foods and Beverages, 2012-2017 (in millions of dollars)

Coca-Cola, PepsiCo Are Leading Marketers
Diet Coke the Largest Brand

Table 1-10: Top 20 Brands of Weight Management Foods and Beverages by SymphonyIRI-Tracked Retail Dollar Sales, 2011-2012(in millions of dollars)

WL/WM Consumers Developing Healthy Eating Habits

Table 1-11: Consumer Attitudes/Opinions Toward Food: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)

Market Focus: Meal Replacements and Diet Aids

Retail Sales Top $4.2 Billion in 2012

Table 1-12: U.S. Retail Sales of Weight Management Meal Replacements and Diet Aids, 2008-2012 (in millions of dollars)

Meal Replacement Bars the Largest Mass-Market Category

Figure 1-5: Share of U.S. Retail Dollar Sales of Weight Management Meal Replacements and Beverages by Category, 2012 (percent)

Mass Market Channels Ring Up 34% of Retail Dollar Sales

Figure 1-6: Share of U.S. Retail Dollar Sales of Weight Management Meal Replacements and Beverages by Retail Channel, 2012 (percent)

Sales Projected to Near $4.9 Billion by 2017

Table 1-13: Projected U.S. Retail Sales of Weight Management Meal Replacements and Diet Aids, 2012-2017 (in millions of dollars)

Kellogg, Atkins Lead Meal Replacement Marketers

Table 1-14: SymphonyIRI-Tracked Sales of Selected Leading Meal Replacements for Weight Management, 2011-2012 (in millions of dollars)

Leading Marketers of Over-the-Counter Diet Aids
Use of Non-Prescription Diet Products

Table 1-14: Consumer Use of Non-Prescription Diet Products: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)

Women More Apt Than Men to Use Most Non-Prescription Diet Products

Table 1-15: Consumer Use of Non-Prescription Diet Products for Weight Loss and Weight Maintenance: All Adults and Male Consumers vs. Female Consumers, 2012 (percent and index of U.S. adults)

Market Focus: Commercial Weight Management Programs

Revenues Reach $3.3 Billion in 2012

Table 1-16: U.S. Revenues of Commercial Weight Management Programs, 2008-2012 (in millions of dollars)

Revenues Projected to Exceed $4.1 Billion by 2017

Table 1-17: Projected U.S. Revenues of Commercial Weight Management Programs, 2012-2017 (in millions of dollars)

Use of Weight Management Programs

Table 1-18: Consumer Use of Weight Management Programs: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (U.S. adults, percent and index of any agree)

Chapter 2: Overview

Introduction

Exclusions
Report Methodology

Overweight and Obesity Population in the U.S.

The Scale of Obesity
39% of Adults Are Managing Weight

Two Consumer Categories
Figure 2-1: Share of U.S. Population Watching Diet to Lose or Maintain Weight, 2012 (percent)

Definitions of Overweight and Obesity
Body Mass Index
Obesity by the Numbers

Table 2-1: Percentage of Adult Population Overweight or Obese, 1988-2010 (U.S. adults age 20 and over)

More Men Overweight; More Women Obese

Table 2-2: Percentage of Adult Population Overweight or Obese: By Gender, 1988-2010 (U.S. adults age 20 and over)

Prevalence of Overweight and Obesity Higher Among Ethnic Minorities

Table 2-3: Percentage of Adult Population Overweight or Obese by Ethnic Group, 2009-2010 (U.S. adults age 20 and over)

Obesity Epidemic Spreads to All U.S. States

Figure 2-2: Prevalence of Self-Reported Obesity Among U.S. Adults

Measuring Overweight and Obesity in Children
Childhood Obesity

Table 2-4: Percentage of Children and Teens Who Are Obese, 1988-2008 (U.S. children and teens age 6-19)

Childhood Obesity Risk Higher Among Minorities

Causes and Complications of Being Overweight and Obese

An Obesogenic Society
Are Americans Consuming More Calories?
Is the Food Industry Partly to Blame for Obesity?
Too Little Exercise
The Socioeconomics of Obesity
Genetic Components
Societal Implications of Overweight and Obese Population

Diabetes
Cardiovascular Disease
Other Diseases

The Economic Costs of Obesity
The Politics of Obesity

Calorie Counts in Restaurants
Illustration 2-1: McDonald's Menu Board with Calorie Counts
Lower-Calorie Foods Driving Growth in Restaurant Chains
Illustration 2-2: Sbarro Skinny Slice Pizza
NYC Planned to Ban Large Sodas

Public Opinion Split over Government Intervention

Weight Management

Three Components: Diet, Exercise and Behavior Modification

Diet
Exercise
Behavior Modification

Government Regulations
Type of Diets

Portion-Control Diets
Exchange Diets
Prepackaged Meal and Liquid Formula Diets
Fad Diets
'Wheat Belly' and Gluten-Free Diets

Meal Replacements and Diet Aids
FDA and FTC Monitor OTC Diet Aids

FDA Approves Two New Prescription Weight Loss Drugs

Types of Weight Management Programs

Non-Clinical Programs
Do-It-Yourself Programs
Clinical Programs

Market Size and Composition

Market Size Difficult to Measure
U.S. Retail Sales Top $36.9 Billion

Table 2-5: U.S. Retail Sales of Weight Management Products and Services, 2008-2012 (in millions of dollars)

Foods and Beverages the Largest Share

Figure 2-3: Share of U.S. Retail Dollar Sales of Weight Management Products and Services, 2012 (percent)

A Seasonal Business

Market Outlook

Opportunities in Weight Management
"Globesity" a Growing Global Problem
Obesity on a Global Scale
Trends in Weight Management Methods, Products, and Programs

Table 2-6: Trends in Weight Management Products and Services, 2008-2012 (percent of U.S. adults who are watching their diet to lose or maintain weight)

U.S. News and World Report Ranks 29 Popular Diets
Most Effective Methods of Weight Loss
Focus on Weight Management Ingredients
Targeting Men
Government and Private Sector Programs

The Obama Administration: Let's Move
Healthy Weight Commitment Foundation

Front-of-the-Package Nutrition Labels
How Accurate Are Calorie Counts?
News on the Health Front

Market Projections

U.S. Market to Reach $41.8 Billion by 2017

Table 2-7: Projected U.S. Retail Sales of Weight Management Products and Services, 2012-2017 (in millions of dollars)

Major Competitors

Three Arenas
Major Food and Beverage Marketers Market Weight Management Products
Major Marketers of Meal Replacements and Diet Aids
Major Commercial Weight Management Programs
Distribution Channels for Weight Management Products and Services
At the Retail Level

The Consumer

Simmons Consumer Survey Findings
39% of Adults Are Managing Weight

Two Consumer Categories
Figure 2-4: Share of U.S. Population Watching Diet to Lose or Maintain Weight, 2012 (percent)

High Socioeconomic Status Characterizes Dieters

Table 2-8: Selected High-Index Demographics of Weight Loss/Weight Maintenance Consumers, 2012
Table 2-9: Demographic Overview of Weight Loss Consumers, 2012 (percent, number and index of U.S. adults)
Table 2-10: Demographic Overview of Weight Maintenance Consumers, 2012 (percent, number and index of U.S. adults)

Consumer Attitudes Toward Health

Table 2-11: Consumer Attitudes Toward Health: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent any agree and index of U.S. adults)

Consumer Dieting Trends

Table 2-12: Consumer Dieting Trends, All Adults, 2008-2012 (percent any agree of U.S. adults)

Consumer Dieting Patterns

Table 2-13: Consumer Dieting Patterns: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent any agree and index of U.S. adults)

Guilt Feelings Run High Among WL/WM Consumers

Table 2-14: Guilt Feelings Toward Foods: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent any agree and index of U.S. adults)

Consumer Food Shopping By Retail Stores

Table 2-15: Consumer Food Shopping By Retail Stores: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)

Consumer Shopping Behavior

Table 2-16: Consumer Attitudes/Behaviors Toward Shopping: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent any agree and index of U.S. adults)

The IFIC Food and Health Survey

International Food Information Council
Most Americans Concerned About Their Weight
Most Are Changing Diets to Improve Healthfulness
Weight Management Techniques
Misunderstanding of Calories

Other Consumer Surveys

Consumer Reports
NPD Group Surveys
Technomic's Healthy Eating Survey

Chapter 3: Food & Beverages

Methodology for Sales Estimates
Market Size and Growth

Retail Sales Slip to $29.4 Billion in 2012

Table 3-1: U.S. Retail Sales of Weight Management Foods and Beverages, 2008-2012 (in millions of dollars)

SymphonyIRI-Tracked Dollar Sales Just Under $17.4 Billion
Refrigerated Skim/Lowfat Milk the Largest Category at $7.2 Billion

Table 3-2: SymphonyIRI-Tracked Retail Sales of Weight Management Foods and Beverages by Category, 2011-2012 (in millions of dollars)

Categories with a High Ratio of Weight Management Products

Figure 3-1: Food and Beverage Categories with a High Penetration of Weight Management Products, 2012 (based on dollar sales in mass-market channels)

Supermarket/Grocery Stores Claim 62% of Retail Dollar Sales

Figure 3-2: Share of U.S. Retail Dollar Sales of Weight Management Foods and Beverages by Retail Channel, 2012 (percent)

Market Outlook

A Flat Market
Eating Healthy
Marketers Avoiding "Diet" Positioning
Projected Market Growth

Sales Will Approach $32.8 Billion by 2017

Table 3-3: Projected U.S. Retail Sales of Weight Management Foods and Beverages, 2012-2017 (in millions of dollars)

Competitive Trends

Major Food and Beverage Marketers
Coca-Cola, PepsiCo Are Leading Marketers

Table 3-4: SymphonyIRI-Tracked Sales of Selected Leading Weight Management Food and Beverage Categories, Marketers, and Brands, 2011-2012 (in millions of dollars)

Diet Coke the Largest Brand

Table 3-5 Top 20 Brands of Weight Management Foods and Beverages by SymphonyIRI-Tracked Retail Dollar Sales, 2011-2012 (in millions of dollars)

Mergers and Acquisitions
Marketing and Advertising Trends

Coke Weighs In on the Obesity Epidemic

Illustration 3-1: Coca-Cola Anti-Obesity Commercial

Better for You and Diet-Friendly Claims Trending Up
Healthful Vending

Illustration 3-2: HUMAN Healthy Vending Machine

Joint Promotions and Endorsements

Illustration 3-3: Frigo Cheeseheads Joint Promotion with Curves
Illustration 3-4: Progresso Soup's Product Placement on The Biggest Loser

Celebrity Spokespersons
Marketers Lag in Using Social Networking as a Marketing Tool
Advertising and Marketing Positioning

Recurrent Advertising and Marketing Themes
Healthy Choice: "Don't Diet. Live Healthy"

Illustration 3-5: Healthy Choice "No-Carb Queens" TV Commercial

Lean Cuisine Makes Dieting Fashionable

Illustration 3-6: Lean Cuisine "All the Rage" TV Commercial
Illustration 3-7: Lean Cuisine Food Samples Truck
Illustration 3-8: Lean Cuisine Salad Additions Commercial

Special K: Gain from Losing

Illustration 3-9: Special K "Defined by a Number" Commercial

Dannon Light & Fit Greek Yogurt Helps Satisfy You

Illustration 3-10: Dannon Light & Fit Greek Yogurt Commercial

"Love Every Sip" of Diet Pepsi

Illustration 3-11: Diet Pepsi "Love Every Sip" Commercial

Dr Pepper Ten Is 'Not for Women'?

Illustration 3-12: Dr Pepper Ten TV Commercial
Illustration 3-13: 7-Up Ten Commercial

Trop50 Ads Combine Humor and Sex Appeal

Illustration 3-14: Trop50 TV Commercial

New Product Introductions

Product and Ingredients Trends
Frozen Meals

Atkins Launches Frozen Entrees
Illustration 3-15: Atkins Frozen Entrees
Cedarlane Goes Lean
Illustration 3-16: Cedarlane's CedarLean Soup & Wrap Lunch Combos
Illustration 3-17: Cedarlane's CedarLean Egg White Frittatas
ConAgra Foods: Healthy Choice Baked Entrees
Illustration 3-18: Healthy Choice Baked Taste Entrees
Lean Cuisine Salad Additions
Illustration 3-19: Lean Cuisine Salad Additions
Nestlé Relaunches Lean Cuisine Line
Illustration 3-20: Lean Cuisine's Culinary Collection
Weight Watchers Smart Ones Satisfying Selections
Illustration 3-21: Weight Watchers Smart Ones Satisfying Selections
Lunds & Byerly's Better-for-You Frozen Entrees
Illustration 3-21: Lunds & Byerly's Better For You Entrees
Vitalicious Low-Calorie Pizza
Illustration 3-22: Vitalicious VitaPizza

Weight Watchers Fresh Meals in the Deli
Weight Watchers "Pre-Portioned" Frozen Chicken

Illustration 3-23: Weight Watchers Frozen Chicken

Thin Breads Rising

Illustration 3-24: Arnold Pocket Thins Flatbread

Yogurt Goes Greek

Illustration 3-25: Yoplait Greek 100 Yogurt
Illustration 3-26: Dannon Light & Fit Greek Yogurt

High-Protein and High-Fiber Cereals

Illustration 3-27: Fiber One Chocolate Cereal
Illustration 3-28: Special K Protein Plus Cereal

Breakfast Foods

Illustration 3-29: Special K Flatbread Breakfast Sandwiches
Illustration 3-30: Jimmy Dean Delights Flatbread Sandwiches
Illustration 3-31: Weight Watchers Smart Ones Pancakes with Turkey Sausage
Illustration 3-32: Special K Protein Meal Bars
Illustration 3-33: Special K Breakfast Shakes

South Beach Diet Relaunches Line

Illustration 3-34: South Beach Diet Protein Fit Cereal Bars

Guilt-Free Snacks and Desserts

Illustration 3-35: Special K Popcorn Chips
Illustration 3-36: Popcorn, Indiana FIT Popcorn
Illustration 3-37: Slim-Fast Snack Bites
Illustration 3-38: Weight Watchers Red Velvet Créme Cake
Illustration 3-39: Fiber One Chocolate Chip Cookie 90-Calorie Brownies

Frozen Yogurt Goes Greek

Illustration 3-40: Healthy Choice Greek Frozen Yogurt

Kraft Follows MiO's Success with Crystal Light Liquid

Illustration 3-41: Crystal Light Liquid Flavor Enhancers
Illustration 3-42: Dasani Drops Liquid Flavor Enhancers

Monk Fruit Sweetener Makes it to Mass-Market

Illustration 3-43: Splenda Nectresse No-Calorie Sweetener
Illustration 3-44: Nevella To Go Liquid Sweeteners

Lower Calorie Fruit Juice Drinks

Illustration 3-45: Trop50 Juice with Tea
Illustration 3-46: Minute Maid Light Juice Drinks

Low Calorie Soda Segment Heating Up

Illustration 3-47: Dr Pepper Ten
Illustration 3-48: Dr Pepper Ten Line Extensions

Meanwhile, in the United Kingdom…

Illustration 3-49: Heinz (U.K.) Weight Watchers Squeeze & Stir Soups

… in Australia

Illustration 3-50: Coles (Australia) Simply Less Private-Label Line

… and in Japan

Illustration 3-51: Pepsi Special in Japan
Illustration 3-52: Pepsi Special Commercial
Illustration 3-53: Kirin Mets Cola in Japan

Consumer Trends

About the Simmons Consumer Survey
WL/WM Consumers Developing Healthy Eating Habits

Table 3-6: Consumer Attitudes/Opinions Toward Food: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)

WL and WM Consumers: Breakfast Is Most Important Meal of the Day

Table 3-7: Consumer Attitudes/Opinions Toward Meals: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)

Weight Management and Snacks

Table 3-8: Consumer Attitudes/Opinions Toward Snacks: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)

Attitudes Toward Meal Preparation

Table 3-9: Consumer Attitudes/Opinions Toward Meal Preparation: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)

Nutritional Attributes

Table 3-10: Nutritional Attributes of Foods Bought When Watching Diet: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)

Favorite Food Products/Brands

Table 3-11: Food Products/Brands Bought: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)

Favorite Diet Soft Drinks

Table 3-12: Drink Diet Soft Drinks: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)

Chapter 4: Meal Replacements and Diet Aids

Definitions of Meal Replacements and Diet Aids
Methodology for Sales Estimates

The Market

Retail Sales Top $4.2 Billion in 2012

Table 4-1: U.S. Retail Sales of Weight Management Meal Replacements and Diet Aids, 2008-2012 (in millions of dollars)

SymphonyIRI-Tracked Dollar Sales Approach $1.1 Billion
Meal Replacement Bars the Largest Mass-Market Category

Table 4-2: SymphonyIRI-Tracked Retail Sales of Weight Management Meal Replacements and Diet Aids by Category, 2011-2012 (in millions of dollars)
Figure 4-1: Share of U.S. Retail Dollar Sales of Weight Management Meal Replacements and Beverages by Category, 2012 (percent)

Mass Market Channels Ring Up 34% of Retail Dollar Sales

Figure 4-2: Share of U.S. Retail Dollar Sales of Weight Management Meal Replacements and Beverages by Retail Channel, 2012 (percent)

Market Outlook
Meal Replacements Can Be Effective for Dieting
FDA and FTC Monitor Over-the-Counter Diet Aids
Endorsement by Dr. Oz Drives Sales

Projected Market Growth

Sales Projected to Near $4.9 Billion by 2017

Table 4-3: Projected U.S. Retail Sales of Weight Management Meal Replacements and Diet Aids, 2012-2017 (in millions of dollars)

Competitive Trends

Hundreds of Companies and Products
Leading Marketers of Meal Replacements
Kellogg, Atkins Lead Meal Replacement Marketers

Table 4-4: SymphonyIRI-Tracked Sales of Selected Leading Meal Replacements for Weight Management, 2011-2012 (in millions of dollars)

Leading Marketers of Over-the-Counter Diet Aids
Iovate's Hydroxycut and GSK's Alli Lead the Market

Table 4-5: SymphonyIRI-Tracked Sales of Selected Leading Weight Control Candies/Tablets, 2011-2012 (in millions of dollars)

Competitive Snapshots

Atkins Nutritionals

Illustration 4-1: Sharon Osbourne Talks about Atkins in an Interview

GlaxoSmithKline Plc

Illustration 4-2: Alli Let's Fight Fat Website

Herbalife Ltd

Illustration 4-3: Herbalife Website

Iovate Health Sciences, Inc.

Illustration 4-4: Hydroxycut Website

Sensa Products, LLC

Illustration 4-5: Sensa Website

Slim-Fast Foods Co.

Illustration 4-6: Slim-Fast Website

SBD Foods LLC

Illustration 4-7: South Beach Diet Bars Commercial
Illustration 4-8: South Beach Diet Snack Smoothies Commercial

ThinkThin LLC

Consumer Trends

About the Simmons Consumer Survey
Use of Non-Prescription Diet Products

Table 4-6: Consumer Use of Non-Prescription Diet Products: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)

Women More Apt Than Men to Use Most Non-Prescription Diet Products

Table 4-7: Consumer Use of Non-Prescription Diet Products for Weight Loss and Weight Maintenance: All Adults and Male Consumers vs. Female Consumers, 2012 (percent and index of U.S. adults)

Chapter 5: Commercial Weight Management Programs

Definitions of Commercial Weight Management Programs

Non-Clinical Programs
Do-It-Yourself Diets
Clinical Programs

The Market

Revenues Reach $3.3 Billion in 2012

Table 5-1: U.S. Revenues of Commercial Weight Management Programs, 2008-2012 (in millions of dollars)

Market Outlook

Marketers Target Corporate Clients…
… And Minorities

Illustration 5-1: Jennifer Hudson on the Cover of Weight Watchers Magazine
Illustration 5-2: Website for the Hispanic Reality TV Show Dale con Ganas

Whither Consultants?

Projected Market Growth

Revenues Projected to Exceed $4.1 Billion by 2017

Table 5-2: Projected U.S. Revenues of Commercial Weight Management Programs, 2012-2017 (in millions of dollars)

Competitive Trends

Weight Watchers Leads Marketers
Increasing Competition from Free Websites and Apps

MyFitnessPal LLC
Illustration 5-3: MyFitnessPal Website
Illustration 5-4: MyFitnessPal Mobile Apps
PEERtrainer
Illustration 5-6: PEERtrainer Website
SparkPeople Inc
Illustration 5-7: SparkPeople Website

Competitive Snapshots of Commercial Programs

Curves International, Inc.

Illustration 5-8: Curves Website

eDiets.com

Illustration 5-9: eDiets Website

HealthyWage LLC

Illustration 5-10: HealthyWage Website

Jenny Craig, Inc.

Illustration 5-11: Jenny Craig Website
Illustration 5-12: A Portion of Jenny Craig's Menu

Medifast, Inc.

Illustration 5-13: Medifast "Conversations with Yourself" Commercial

Nutrisystem, Inc.

Illustration 5-14: Nutrisystem QVC Ad
Illustration 5-15: Nutrisystem Everyday Smoothies and Snacks
Illustration 5-16: Nutrisystem Commercial with Janet Jackson

Weight Watchers International, Inc.

Illustration 5-17: Products Endorsed by Weight Watchers
Illustration 5-18: Weight Watchers Website
Illustration 5-19: Weight Watcher's "Lose Like a Man" Marketing Campaign

Consumer Trends

About the Simmons Consumer Survey
Use of Weight Management Programs

Table 5-3: Consumer Use of Weight Management Programs: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (U.S. adults, percent and index of any agree)

Weight Loss/Weight Maintenance Consumers More Apt to Exercise Than General Public

Table 5-4: Consumer Exercise Patterns: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (U.S. adults, percent and index of any agree)

Consumer Exercise Patterns by Place

Table 5-5: Consumer Exercise Patterns by Place: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (U.S. adults, percent and index of any agree)

Frequency of Exercise

Table 5-6: Consumer Exercise Frequency: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (U.S. adults, percent and index of any agree)

Types of Exercise Performed

Table 5-7: Selected Types of Exercise in Past Year: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (U.S. adults, percent and index of any agree)