NEW YORK, Jan. 13, 2011 /PRNewswire/ -- Weight Watchers, the world's leading provider of weight management services, has teamed up with Fashion Consultant Tim Gunn, to inspire people on their weight loss journey. In addition to providing fashion tips for the many stages of weight loss, Tim also served as a fashion consultant for the new Weight Watchers PointsPlus™ program advertising campaign featuring Jennifer Hudson and real life Weight Watchers success stories. During 2011 there will be other exciting opportunities for Weight Watchers members and Weight Watchers Online subscribers to benefit from Tim's tips and motivation to ultimately feel better about how they look.
In addition to improving their health, Weight Watchers often hears from its meeting Leaders, meetings members and Online subscribers that other significant reasons people want to lose weight are to look their best, feel more comfortable in their clothes and to look better in photos.
"As people lose weight, they gain a new self confidence and are more adventurous in making fashion choices," said Cheryl Callan, Chief Marketing Officer, Weight Watchers. "People who experience successful weight loss begin to have more fun getting dressed every day and are often inspired to continue losing weight and being healthy."
As a well-known authority on fashion, Tim Gunn, author of The New York Times Best Seller "Gunn's Golden Rules: Life's Little Lessons for Making It Work," is providing his expert tips to help women and men realize that looking good each and every day is within reach no matter what size or stage of weight loss. Here are some of Tim's top style tips:
- Follow three fashion fundamentals: silhouette, proportion and fit. When they are in harmony and balance, anyone can look fabulous.
- Invest in the essentials: wrap dresses, belts and skirt/top combinations. Each of these items can be introduced into the wardrobe at any point during weight loss and will have long lasting staying power as you continue to lose weight.
- Shop smartly: when people shop on a budget they are very thoughtful and mindful about how new items will fit into their wardrobe and lifestyle and how they will transition throughout the weight loss journey. Think strategically about your overall wardrobe and how the garments you are purchasing will fit in.
- Embrace your shape: even if it seems that everyone is wearing a particular style one season, be sure to evaluate how it will work with your shape before committing to purchase it yourself. Embrace your own shape—it's beautiful -- and adopt the trends that accentuate your best features.
"I am so proud to be working with Weight Watchers on this extraordinary project and was so inspired by the stories of wonderful success. Nothing makes me happier than providing guidance and tips to help people look great as they lose weight and get healthier," said Tim Gunn. "If getting fashion right were easy, everyone would look fabulous, but it can be challenging. The combination of the PointsPlus program and providing helpful styling tips is great because it helps people celebrate their new look and recalibrate their thinking about style, while finding an enhanced self-confidence."
Visit WeightWatchers.com to view Tim Gunn's style tips for the weight loss journey and to check out Tim's work in the new advertising campaign.
About Weight Watchers International, Inc.
Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds almost 50,000 meetings each week where members receive group support and learn about healthy eating patterns, behavior modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.
SOURCE Weight Watchers International, Inc.