Welch's Appoints Andrew Hartshorn as Chief Brand & Innovation Officer

New leadership role unites brand development and innovation to accelerate growth and agility

WALTHAM, Mass., Oct. 15, 2025 /PRNewswire/ -- Welch's, the iconic brand known for nurturing families through the goodness of real fruit, today announced the appointment of Andrew Hartshorn as Chief Brand & Innovation Officer, effective immediately. In this newly created role, Hartshorn will lead the company's combined Brand Development and Product, Pack & Process Innovation teams, strengthening Welch's ability to bring new ideas to market faster and tell more powerful brand stories.

"Welch's is a brand built on trust, quality, and purpose and we're entering an exciting new phase of growth," said Cees Talma, President and CEO of Welch's. "Andrew's leadership and proven track record in innovation and brand building will help us move with greater agility, deepen our connection with consumers, and unlock the next chapter of our brand's potential."

Hartshorn brings more than 25 years of experience driving innovation and commercial success across global food and beverage businesses. Prior to joining Welch's, he held senior leadership roles at PepsiCo, Danone, and most recently Nature's Way.

"I'm honored to join Welch's at such an exciting inflection point," said Hartshorn. "For generations, Welch's has stood for authenticity and goodness, driven by the family farmers that own the business. Together, we'll build on that legacy to create innovations that inspire and nourish families around the world."

This leadership appointment underscores Welch's commitment to becoming a more agile, consumer-driven organization. By uniting brand development and innovation, the company aims to streamline collaboration, speed decision-making, and strengthen its pipeline of breakthrough products and experiences.

About Welch's
Welch's is proudly owned by a cooperative of U.S. family farmers. Best known for its iconic Concord grape juices, jams, jellies, and spreads made with grapes grown on their farms, Welch's is a trusted leader in fruit-based food and beverages. Our purpose of nourishing through the goodness of fruit is at the heart of everything we do.

Founded in 1869, Welch's has spent more than 150 years bringing real fruit flavor to families around the world. Today, the Welch's portfolio includes a wide variety of juices, sparkling fruit beverages, jams and jellies, fruit snacks, fresh fruit, and more, crafted with a range of fruits to meet the needs of all families. Whether enjoyed at breakfast, in lunchboxes, or during celebrations, Welch's products bring real fruit goodness to everyday moments.

Headquartered in Waltham, Massachusetts, Welch's is committed to quality, innovation, and creating long-term value for its grower-owners. Learn more at www.welchs.com or follow us on Instagram and TikTok.

SOURCE Welch Foods Inc.