CONCORD, Mass., Sept. 19, 2017 /PRNewswire/ -- Welch's, the world's leading seller of Concord and Niagara grape-based products, announces the appointment of Lesya Lysyj as the President, US to lead Sales and Marketing. Lysyj brings her track record for driving growth in several categories, including beer, confectionary and beverages at Heineken USA, Cadbury and Mondelez. More recently, she was president of Weight Watchers NA and has worked entrepreneurially with start-ups in the e-commerce and membership model space.
"Lesya's combined experience with start-ups and traditional CPG organizations aligns well with our growth efforts," notes Brad Irwin, Welch's President and CEO. "I've seen her success first hand at Cadbury and am excited to see her innovative spirit in action here."
"Welch's is not only an iconic brand, but a company where 100% of the profits go back to our 1,000 farmer owners," says Lysyj. "I am thrilled to be able to step into a role where we drive growth for our owners while delivering products that people love."
Headquartered in Concord, Massachusetts, for almost 150 years Welch's has been delivering the goodness of Concord grapes that are picked at their peak and pressed into juice within eight hours of harvesting.
Welch's is the processing and marketing subsidiary of the National Grape Cooperative. Located across America and in Ontario, Canada, the cooperative's approximately 1,000 family farmers own the company and grow the delicious and inherently healthy Concord grapes used in Welch's juices and other grape-based products. Welch's is committed to research and development that will meet the growing demand for products that address consumers' health and nutrition needs. Welch's products are sold throughout the United States and in approximately 40 countries around the globe. Welch's is an Equal Opportunity Employer-Minorities/Female/Disabled/Veterans.
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