Wellness Pet and Strava Launch "Wellness Pet Minutes That Matter Challenge" for Pet Parents this Mental Health Awareness Month

The "Wellness Pet Minutes That Matter Challenge" and giveaway invite pet parents to log 250 active minutes with their pups this May to encourage activity and quality time together.

BURLINGTON, Mass., April 29, 2025 /PRNewswire/ -- Whether it's a daily jog around the block or a weekend hike with your furry friend, research shows that quality time spent with a pet is one of the simplest ways to boost your health and your mood.¹ That's why Wellness Pet Company, with 100 years of premium pet food and treats heritage, has partnered with Strava, the app for active people, to launch the "Wellness Pet Minutes That Matter Challenge" in honor of Mental Health Awareness Month in May. This challenge serves as a friendly reminder of the mutual benefits pet parents and their furry friends experience from regular activity, balanced nutrition and quality time spent together.

The nationwide month-long challenge (May 1-31, 2025) calls for pets and pet parents to get outside, get active and get connected one walk, hike or jog at a time. Hosted on Strava's platform of 150 million members, logging more than 40 million activities per week, the challenge encourages participants to log 250 minutes of movement with their dog in May.

"At Wellness Pet, we know that wellbeing is something to be shared between pets and pet parents, and our 'Wellness Pet Minutes That Matter Challenge' with Strava is the perfect reminder to spend some extra quality time together," said Wellness Pet Company Chief Marketing Officer Allison Giorgio. "We're thrilled to join the vibrant, active Strava community to celebrate the simple joy of movement with our dogs. It's a powerful driver of both mental and physical health—and when paired with the right nutrition and high-quality ingredients, it helps fuel even more meaningful adventures together."

The challenge is part of the newly launched Wellness Pet Run Club on Strava – a digital community where fitness-minded pet parents can share routes, swap stories and access exclusive content, training tips and product giveaways throughout the month.

In recognition of the crucial role nutrition plays in supporting overall wellbeing, participants who enter the challenge will receive a special promo code on Amazon for $5 off Wellness^® products. All participants who complete the challenge will also be entered for a chance to win² a Wellness Pet Active Wellbeing package, including $250 worth of Wellness^® products, a $250 Visa Gift Card and Wellness Pet branded items (valued at $500). Three lucky winners will be randomly selected.

How to join the challenge:

1. Go directly to the "Wellness Pet Minutes That Matter Challenge" page through this link and click the join button.
2. Search Strava's Challenge Gallery for the "Wellness Pet Minutes That Matter Challenge" and click the join button.

Visit www.wellnesspet.com to learn more.

About Wellness Pet Company: Wellness Pet Company is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium nutrition. We're committed to doing things the right way, never the easy way, crafting healthy pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness^® pet food and treats, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness^® on TikTok, Instagram and X: @wellnesspetfood.

¹Onyoo Yoo, YuTong Wu, Jin Soo Han, Sin-Ae Park. Psychophysiological and emotional effects of human–Dog interactions by activity type: An electroencephalogram study. PLOS ONE, 2024;

²NO PURCHASE NECESSARY. Legal residents of the 50 United States (D.C.), 18 years or older. Sweepstakes ends: 5/31/25. To enter and for Official Rules, including prize descriptions and odds disclosure, visit [wellnesspetfood.com/wellness-pet-minutes-that-matter-challenge-official-rules]. Sponsor: Wellness Pet Company, 77 South Bedford St., Suite 500, Burlington, MA 01803. Void where prohibited.

SOURCE Wellness Pet Company