Wellness Pet Introduces New Lineup of Customized Nutrition at Global Pet Expo 2025
The pet food brand unveils sensitive skin and digestive health product offerings, new dental treat options and a variety of complete and balanced wet cat food recipes.
BURLINGTON, Mass., March 25, 2025 /PRNewswire/ -- Wellness Pet Company, a leader in pet nutrition for over 25 years, is returning to Global Pet Expo with new proven nutrition offerings to support healthy pets, including new dry dog food recipes, dental treats and tasty texture-rich wet options for cats. As high-quality nutrition remains the top priority for the company, Wellness Pet continues to provide flavorful variety and solutions to nutritional needs for pets while supporting overall wellbeing.
With skin and gastrointestinal issues being cited as the top two reasons why pet parents bring their dog to the vet 1, Wellness Pet's newest dry dog recipes specifically nourish the skin, coat and digestive health. New Wellness® CORE+™ Sensitive Skin & Stomach and Wellness® Complete Health® Sensitive Skin & Stomach are highly digestible recipes with nutrient-rich salmon and dietary fibers, plus pre-, pro- and postbiotics to aid healthy digestion. Omega-6 and omega-3 fatty acids from salmon oil support a lustrous coat and healthy skin. These recipes deliver irresistible taste and support the 5 Signs of Wellbeing™ (Sustained Energy, Healthy Digestion, Healthy Skin & Coat, Immune Health and Healthy Teeth & Bones) while avoiding common allergens to dogs like beef, chicken and wheat.
As part of its growing dental health portfolio, the company recently announced Wellness® WHIMZEES Freshzees™. This softer2 dental treat option for dogs includes parsley, a natural breath freshener, and strengthens dental health when chewed daily. Available in XS, S and M sizes, Freshzees is formulated as a more comfortable dental treat option for soft chewers or older dogs to target the four areas vets check most: Breath, Plaque, Tartar and Gums.
Wellness Pet also continues to expand its wet cat food and variety pack options, offering complete and balanced meals for felines with ingredients that support the 5 Signs of Wellbeing. Wellness® Appetizing Entrées™ are now available in 2.8 oz pouches, as well as a variety pack, featuring four chicken and tuna recipes in shredded and flaked forms. These protein-rich complete and balanced meals help promote hydration with crave-worthy recipes formulated with high-quality ingredients and added vitamins, minerals and taurine. Additionally, the Wellness® Complete Health® Tasty Textures Variety Pack now offers three delicious recipes in gravies and minced forms for fish-loving felines. Nine out of 10 cats approve of these Complete Health recipes, which do not include artificial flavors, colors or preservatives. As taste and variety continue to be top attributes for cat parents, a mix of forms and flavors keeps cats engaged, and larger package options help better support multi-cat households.
"Wellness Pet is continuing to focus product innovations on proven nutrition that targets pets' nutritional needs, which commonly include skin and stomach sensitivities. Our new CORE+ and Complete Health Sensitive Skin & Stomach recipes are supporting a healthy coat and digestive system, which are key to dogs' overall health," said Dr. Danielle Bernal, global veterinarian with Wellness Pet Company. "These dry dog options, alongside our new softer dental treats and hydrating wet cat formulas, showcase our ongoing dedication to providing treats and food that cater to pets' individual preferences while promoting complete wellbeing."
These recipes will be on display at Global Pet Expo, March 26-28th in Orlando, Fla., at Booth 2454. In addition to its product expansion, Wellness Pet remains committed to giving back through The Wellness Foundation™, which supports organizations like Pet Partners, Pets & People and the Human Animal Bond Research Institute (HABRI). Pet Partners will join Wellness Pet Company at the booth on March 26 and 27 from 11:00 a.m.-1:00 p.m. with volunteer therapy animal handlers and their registered therapy animals.
To learn more about the products or find an authorized retailer, visit https://www.wellnesspet.com/.
About Wellness Pet Company: Wellness Pet Company is on a mission to fulfill a shared life of wellbeing between pets and the next generation of pet parents with a foundation of premium nutrition. We're committed to doing things the right way, never the easy way, crafting healthy pet food and treat recipes, as well as daily supplements, that are carefully sourced and thoughtfully prepared. Through our products and our people, we strive to enhance the human experience and promote the mutually beneficial relationship between people and pets. To learn more about Wellness® pet food and treats, visit www.wellnesspetfood.com and Facebook.com/WellnessPetFood, and find Wellness® on TikTok, Instagram and X: @wellnesspetfood.
1 Incidence of presenting complaints and diagnoses in insured Australian dogs. S Wolf,a J Selinger,b MP Ward,a P Santos-Smith,b M Awadb and A Fawcett Australian Veterinary Journal; 2Jackson HA. Eur J Comp Anim Pract. 2009;19. 230-233
2 Compared to Wellness® WHIMZEES® Adult Stix or Brushzees®
SOURCE Wellness Pet Company
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