Wellness Trends Report Debuted by Live Love Spa, Sourced Directly from the Industry's Front Lines, Names Longevity the #1 Trend Through 2028
A dynamic, data-forward look at what's next -- including Women's Wellness, Nervous System Reset, Social Wellness, Personalization, Recovery -- fielded every two years
TUSTIN, Calif., Sept. 24, 2026 /PRNewswire/ -- Live Love Spa, the nexus of curated B2B wellness industry events for the past 15 years, today released the findings of its first-ever trend report, The Wellness Forecast by Live Love Spa – Ten Trends Shaping What's Next. The data-forward survey captures how spa, wellness and beauty professionals see the industry evolving through 2028. Longevity takes the top spot, with 74% of respondents naming it the biggest growth area, followed by Women's Health and the Nervous System Reset.
Respondents described a clear shift: from reactive to proactive care, occasional to everyday practice, generic to personalized experiences, and looking younger to living better, longer.
SCROLL-STOPPING, SUCCINCT AND SHAREABLE
For a decade, the wellness industry's most-cited trend reports have come from researchers and analysts gathering data from the outside looking in. Live Love Spa's inaugural survey instead goes straight to the professionals working with clients every day. And rather than a dense research document, the report is designed as editorial-meets-social trend forecast — scroll-stopping and shareable.
"During the 20+ events we host each year, we learn so much from industry leaders whose day-to-day work shapes real outcomes, often years before a trend reaches the mainstream," said Lisa Michaelis, Founder & CEO of Live Love Spa. "Our inaugural survey was so fruitful that we've decided to make it a biennial report."
TEN TRENDS DEFINING THE NEXT TWO YEARS
- Longevity
- Women's Wellness, Redefined
- The Nervous System Reset
- Skin Is Health
- Wellness Gets Personal
- Wellness Is the New Social Life
- Recovery Becomes Routine
- The Rest Revolution
- Wellness From the Inside Out
- Wellness Moves Home
"This is the year longevity stops being balkanized -- blood-based biomarkers, fitness, community and joy converge into what it means to be the best version of a whole human," said David Stewart, Founder & CEO of Ageist.
The full Live Love Spa trends report is available at http://livelovespa.com/thewellnessforecast
ABOUT LIVE LOVE SPA
Live Love Spa is the premier B2B community for the wellness industry, vetting products, elevating professionals and connecting brand builders with spa leaders through 20 + curated trade events a year. With its new biennial Wellness Trends Survey, that connective role now extends to data.
SOURCE Live Love Spa
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