INDIANAPOLIS, April 19, 2011 /PRNewswire/ -- WellPoint (NYSE: WLP) announced today that Meg Rush has been named vice president of Consumer Experience and e-Marketing. In this role, Rush will be responsible for leading all e-Marketing efforts, customer portal and digital strategy development, and oversight for all consumer experience work which will include implementing programs to improve consumer involvement with WellPoint and its affiliated health plans.
"I am excited to have Meg bring her extensive consumer and digital experience to our organization as she collaborates with key partners to ensure alignment and delivery of a highly satisfying and engaging experience for members," said Kate Quinn, senior vice president and chief marketing officer for WellPoint. "She brings the broad product management, strategic planning, and digital implementation experience needed to create tools that will help members explore and achieve new health care goals."
Most recently, Rush served as vice president of product management and design for WebMD Health Services, a market leader in providing health and wellness, consumer decision support and behavioral change solutions. She has held other leadership positions including vice president, MyUHC.com Consumer Portal for UnitedHealth Group, where she was responsible for driving site registration and utilization.
Rush received her bachelor of arts degree from St. John Fisher College in New York. She also holds a masters of management degree from Penn State University.
About WellPoint, Inc.
WellPoint works to simplify the connection between Health, Care and Value. We help to improve the health of our communities, deliver better care to members, and provide greater value to our customers and shareholders. WellPoint is the nation's largest health benefits company in terms of medical enrollment, with more than 33 million members in its affiliated health plans, and a total of more than 69 million individuals served through its subsidiaries. As an independent licensee of the Blue Cross and Blue Shield Association, WellPoint serves members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as the Blue Cross Blue Shield licensee in 10 New York City metropolitan and surrounding counties and as the Blue Cross or Blue Cross Blue Shield licensee in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), and Wisconsin. In a majority of these service areas, WellPoint does business as Anthem Blue Cross, Anthem Blue Cross and Blue Shield, Blue Cross and Blue Shield of Georgia, Empire Blue Cross Blue Shield, or Empire Blue Cross (in the New York service areas). WellPoint also serves customers throughout the country as UniCare. Additional information about WellPoint is available at www.wellpoint.com.
SOURCE WellPoint, Inc.