LAGUNA BEACH, Calif., April 7, 2011 /PRNewswire/ -- Auri Footwear, Inc., the wholly owned operating subsidiary of Wellstone Filter Sciences, Inc. (name change to Auri, Inc. pending) (OTCBB: WFSN) announced today that the Company has engaged Tony Morris Agency to assist with brand building and distribution in Canada.
The Tony Morris Agency is a high energy sales agency recognized for building brands and strong customer relationships throughout Canada. The agency brings over twenty years of sales experience distributing apparel and footwear specializing in better independent retailers and department stores. Tony Morris Agency's knowledge of the footwear market is extensive with experience with brands including Reebok, Guess, Dansko, Rieker and Saucony Footwear. Tony Morris Agency will assist with development of business plans to creating sustainable growth and marketing partnerships to develop brand awareness throughout Canada.
"This is a major step for the Company as we continue to build out strategic distribution in the international markets," stated Ori Rosenbaum, CEO of Wellstone. "This will open many doors for Auri as we penetrate the Canadian market and continue to execute our business plan and expand our brands footprint into international markets."
"The future of fashion and footwear has come to life in Canada and Auri Footwear has both," stated Tony Morris, President of Tony Morris Agency. "While working with top footwear accounts across Canada, the response has been amazing. Auri is a truly unique and exciting brand with real technology and fashion appeal on par with the best design houses from around the world. This brand will rapidly make its mark here."
Auri designs and markets fashion footwear for men and women, fusing performance engineering, innovative designs and advanced technical materials. Crafted with Italian leathers and hand-burnished finishes, the products incorporate a seamless fusion of next level technologies including active suspension systems, compression control and anti-fatigue, removable foot beds, Outlast® temperature regulating linings, Liquicell® ultra-thin liquid-filled interface technology, and encapsulated gel technologies. Auri took the brand public through a reverse merger and is now traded on the OTCBB under the WFSN.OB symbol.
Statements in this press release which are not purely historical, including statements regarding Wellstone Filter Sciences and Auri, Inc., intentions, hopes, beliefs, expectations, representations, projections, plans or predictions of the future are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The forward-looking statements involve risks and uncertainties including, but not limited to, the risks and uncertainties associated with the adoption and retail acceptance of the Auri brand, ability to open additional door, the company's ability to raise future capital for growth, ability to expand into other product offerings, ability to consummate a strategic partnering arrangement or license deal and ability to meet the initial listing standards of a national stock exchange. It is important to note that the company's actual results could differ materially from those in any such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks and uncertainties associated with the effect of changing economic conditions, trends in the products markets, variations in the company's cash flow, market acceptance risks and seasonality. The company cautions investors not to place undue reliance on the forward-looking statements contained in this press release. Wellstone Filter Sciences disclaims any obligation, and does not undertake to update or revise any forward-looking statements in this press release.
SOURCE Wellstone Filter Sciences, Inc.