Welltok CEO Jeff Margolis to Deliver Keynote on Health Optimization at National Medicaid Enterprise Systems Conference

DENVER, Aug. 14, 2014 /PRNewswire/ -- Welltok, Inc., creator of the CafeWell Health Optimization Platform, announced today that chairman and CEO Jeff Margolis is delivering the opening keynote address at the Medicaid Enterprise Systems Conference (MESC), which takes place August 18-21 in Denver.

MESC brings together thought leaders from the public and private sectors to share ideas and information related to Medicaid and Human Service systems and initiatives. Its nearly 1,400 attendees represent all 50 states and include participants from HHS senior leadership and public service managers to program analysts.

Margolis was selected to deliver the opening keynote to support the conference theme, "Moving Mountains with Medicaid Technology" based on his successful track record of healthcare IT innovation and leadership. His keynote, "Pioneering Health Optimization in a Land of Sickcare," will discuss the need to systematically transform the healthcare industry from one of sickcare to one of optimized healthcare, and the importance of leveraging personalized, adaptive technologies to support Medicaid populations. 

Margolis is a healthcare IT visionary and entrepreneur, successfully applying technologies to address the complex problems facing the healthcare industry. He is currently leading Welltok, which enables population health managers to effectively and efficiently guide consumers to optimal health and reward healthy behaviors. Prior to Welltok, he founded TriZetto, the first industry vertical SaaS enterprise solution, and originated the concept of Integrated Healthcare Management.

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About Welltok®, Inc.

Welltok, Inc., the pioneer in health optimization, is revolutionizing the way population health managers align consumer actions and behaviors with the right incentives and rewards. CafeWell, the company's groundbreaking Health Optimization Platform™, enables access to an organized ecosystem of programs and resources and drives engagement through a novel combination of social, gaming and personalization technologies. This unique approach, delivered via a Platform as a Service model, enhances revenue growth, increases administrative efficiency and drives improved healthcare value.

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SOURCE Welltok, Inc.