Wemo Media's theBlu Wins First Place in the 2012 SXSW Accelerator Entertainment Category

AUSTIN, Texas, March 14, 2012 /PRNewswire/ -- Judges at the 4th SXSW Accelerator Competition announced on Tuesday night that Wemo Media's theBlu, launching public beta at SXSW Interactive, won first place in the Entertainment Category.

TheBlu, a revolutionary entertainment platform that brings the ocean to the web through a social, rich media application, impressed the audience and judges amidst tough competition in the Accelerator competition. "We are thrilled to win at SXSW Accelerator," said Neville Spiteri, CEO of Wemo Media. "SXSW Interactive brings together the best and brightest minds in our industry and we are honored to be recognized."

TheBlu is a web-based, global interactive screensaver that allows users to share in a worldwide collaborative art experience centered on the Ocean. The app combines Wikipedia-like global participation, movie studio production practices, the simple accessibility of Facebook, the deep immersion of high fidelity visuals and the interconnectivity of web-enabled devices. All the 3D species and habitats in theBlu are created and curated by Academy Award-winning leaders and artists and developers from all over the world using the Wemo Maker Media Platform. TheBlu provides a unifying platform for raising Ocean awareness and funding for ocean conservation on an unprecedented scale.

Starting this week at SXSW Interactive, theBlu is available in public beta as a Mac/PC download at theblu.com.