NEW YORK, May 29, 2013 /PRNewswire/ -- For Brands that are aware of the almighty power and influence of Mommy Bloggers, thou shalt better treat them with dignity and respect.
Wendy Hirschhorn, CEO of Wendy's Bloggers, a bridge for brands to create relationships with influential Mommy Bloggers, asked the 200 Mommy Bloggers in her network to each submit one Commandment on how Brands need to work with Mommy Bloggers to get maximum results.
"The Mommy Bloggers rejoiced and responded in droves," said Hirschhorn. "It wasn't easy picking the top 10 directives from a talented group of women who – by sharing their opinions with millions of Moms – can bring Brands out of the land of obscurity and into the house of extraordinary!"
These are the top Ten Commandments and the Mommy Bloggers who submitted them:
- Respect the Opinions of Mommy Bloggers
"Allow us to write our reviews in our own words. Our readers trust and respect us because of it."
–Cassandra Looper, SoCal Coupon Mommy
- Treat Mommy Bloggers as a Valued Partner
"We want to contribute to your success and we want to do it over and over."
–Sara Breuninger, Dealicious Mom
- Compensate Mommy Bloggers Fairly
"Do not expect us to work for peanuts - unless those peanuts come with chocolate and a fair amount of compensation. Mommy bloggers spend hours writing, editing and formatting a post, and then promoting your brand over the course of days or weeks. Would you do all that for a few bags of chips or a trial size?"
–Christine Tolhurst, Saved by Grace
- Post Mommy Bloggers' Review on Your Company's Social Media Sites
"Share our reviews on your corporate Facebook, Twitter, Pinterest or Google+ accounts and tag the Mommy Blogger so she knows. Only a handful of companies do this, which is odd because you want us to help spread the word on our social media accounts, yet you don't promote Mommy Bloggers on your social media sites."
–Jackie Griebel, Miss Jackie's Views
- Send Mommy Bloggers What You Agreed to Send
"If you agreed to send me a black dress in size small to review, please don't assume that a pink and purple striped top in medium will be close enough."
–Emily Evert, Emily Reviews
- Do Not Judge Mommy Bloggers by One Bad Experience
"You may have worked with a Mommy Blogger and gotten less than optimal results, but that's no reflection on the rest of us. We are all different and unique!"
–Sarah Muennix, Coupon Savvy Sarah
- Read the Mommy Blogger's Blog Before You Pitch Her
"There's nothing worse than getting a pitch to review a product – from a company or its PR agency – agreeing to do it, and then getting an email that you're not a good fit. It doesn't make Mommy Bloggers like your Brand."
–Amanda Kaltenbaugh, One Momma Saving Money
- Do Not Ask a Mommy Blogger to Include More Than Three Hyperlinks
"We know the rules about including hyperlinks to your company's website. If we include more than three of your hyperlinks in one of our reviews, Google will punish your website and ours."
–Jenni Shelton, J's Reviews & Giveaways
- Value a Mommy Blogger's Quality Over Quantity
"Companies shouldn't assess the statistics of a blog over the quality of its content. While reach is very important, it shouldn't be the only factor. Working with a high-quality Mommy Blogger who has all the right stuff – uses proper grammar, provides unique content, has a well-organized site – but might have less traffic than a lower-quality blog that has more Facebook fans or unique visitors says something about the company. Be discerning and go for the best."
–Lindsay Frank, Pandora's Deals
- Be Considerate of a Mommy Blogger's Time
"We're Moms, which means we definitely have other obligations on our time. If we have to jump through hoops to meet your impossible deadlines, we might just not choose to do it. Allow sufficient time for us to use your product and enjoy the experience."
–Cassie Langley, Cuzinlogic
About Wendy's Bloggers
Wendy's Bloggers is a bridge for brands to create valuable relationships with influential Mommy Bloggers and their followers. It was founded by Wendy Hirschhorn, a publicist with 25 years of experience, who has worked with national and global companies including, Balance Bar, Boehringer Ingelheim, Dr Pepper, Ernst & Young, LesserEvil Snack Co, Louis Vuitton, Pfizer, Pier 1 Imports, Rockresorts, Sam Adams Beer, Snapple and Verve Music Group. For more information, visit www.wendysbloggers.com. You can always contact Wendy at 212-826-8790 or [email protected].
SOURCE Wendy's Bloggers