Wendy's Quenches Consumer Demand for Healthy Beverages with Nestle Pure Life Bottled Water

Mar 08, 2011, 10:17 ET from Nestle Waters North America Inc.

STAMFORD, Conn., March 8, 2011 /PRNewswire/ -- Wendy's® has added Nestle Pure Life® Purified brand bottled water to its beverage menu, demonstrating a continued commitment to offering patrons nutritious food and beverage options.

"Increasingly, people want nutritious foods and beverages, and Nestle Pure Life provides Wendy's customers with a refreshing, calorie-free choice," said Rex Griswold, vice president of sales for Nestle Waters North America. "Premium-quality water is a vital ingredient in healthy lifestyles, and we're excited to be working with one of the world's leading restaurant brands to help hydrate customers across the country."

The number one bottled water brand in America(1), Nestle Pure Life is known and trusted by U.S. consumers everywhere.

"Wendy's is committed to providing our customers with high quality food made with real, fresh, wholesome ingredients, consistent with our 'Real' brand strategy," said Denny Lynch, Wendy's vice president of communications. "By offering Nestle Pure Life bottled water, our customers have a quality water option from a brand they can trust."

Nestle Waters North America aims to be a good neighbor, with a focus on environmental sustainability. The 1/2 liter bottle of Nestle Pure Life sold at Wendy's is recyclable and has the lightest environmental impact of any other packaged beverage on the market thanks to its minimal plastic content.  

About Nestle® Pure Life®:

Nestle® Pure Life® Purified Water is a brand of the leading bottled water manufacturer, Nestle Waters North America, based in Stamford, Connecticut. Nestle® Pure Life® goes through a multi-step filtration process and is enhanced with a unique blend of minerals, offering a pleasant, refreshing taste suitable for the whole family. Nestle® Pure Life® bottled water offers a number of healthy hydration options and is committed to helping families live healthy, active lifestyles.

About Nestle Waters North America

Central to the leadership of Nestle Waters North America Inc. is its 35-year history and single-focus on producing bottled water products. The company's dedication to product quality, manufacturing expertise, efficient production, employee development and environmental stewardship, especially in the areas of water use, energy and packaging, has helped Nestle Waters become the number one bottled water company in the U.S. To reach success, the company follows its credo: Respect for each other, respect for the environment, and respect for the community. To learn more, visit www.nestlewatersnorthamerica.com.

(1) Beverage Marketing Corporation, Smaller Categories Still Saw Growth As the U.S. Liquid Refreshment Beverage Market Shrank by 2.0% in 2008, Beverage Marketing Reports. 30 March 2009.

SOURCE Nestle Waters North America Inc.