NEW YORK, Sept. 17, 2017 /PRNewswire/ -- Wenner Media today announced that it has initiated a process to explore strategic options for its majority interest in Rolling Stone to best position the brand for future growth.
Since its inception, Rolling Stone has defined pop culture for generations of readers, and is one of the most iconic brands in publishing and music. Today, five decades later, Rolling Stone has evolved into a multi-platform content brand with unrivaled access and authority, which reaches over 60 million people per month. Over the past three years, the brand's digital traffic has grown nearly 50%, its social media presence has grown over 100% and its monthly video views are up more than 700%. Throughout, Rolling Stone has stayed true to its mission to tell exceptional stories that illuminate the culture of our times.
"Rolling Stone is a uniquely powerful brand with enormous opportunities to succeed in today's environment," said Gus Wenner, president and chief operating officer of Wenner Media. "We have made great strides transforming Rolling Stone into a multi-platform company, and we are thrilled to find the right home to build on our strong foundation and grow the business exponentially."
Methuselah Advisors has been retained as Wenner Media's financial advisor.
ABOUT ROLLING STONE
Rolling Stone, the number one brand in music publishing, has been the leading voice of music and popular culture for 50 years. The multi-media brand features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award-winning journalism across many platforms including magazine, digital, mobile, social and event marketing. Rolling Stone provides "all the news that fits" to a global audience of approximately 60 million fans of the brand every month. Headquartered in New York, Rolling Stone is owned by privately-held Wenner Media and BandLab Technologies. For more information, please visit www.rollingstone.com
SOURCE Wenner Media