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Wereldkunstenaars maken kunstwerk van graffiti en nagellak op huishoudbeurs


News provided by

Herome Cosmetics B.V

Feb 10, 2010, 10:24 ET

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ALMERE, Nederland, February 10 /PRNewswire/ -- Graffiti en Nagellak = 'BONT' Tijdens de Huishoudbeurs in de RAI Amsterdam komen moderne kunstenaars uit Amsterdam, Valencia, Londen en Parijs samen om het thema 'BONT' uit te beelden. Zij zullen gezamenlijk een gigantisch kunstwerk maken van graffiti en Herôme nagellak op het themaplein. De eerste hand zal gelegd worden tijdens de spectaculaire opening van de beurs op zaterdag 13 februari 2010.

De moderne kunstenaars zullen voor het thema 'BONT' een kunstwerk maken van graffiti en een ongebruikelijk materiaal, namelijk nagellak uit de World Inspired Colours by Herôme lijn. De kunstenaars die gewoonlijk graffiti maken zullen hun horizon verbreden met het gebruik van nagellak voor de afwerking van het kunstwerk.

De link lijkt ver gezocht maar ligt toch dichtbij. Het thema 'BONT' is ontstaan doordat de Nederlandse vrouwen zich meer en meer werelds gedragen en verschillende culturen aanpassen in hun levensstijl. Deze inspiratie is ook te beleven in de nagellaklijn. Deze is namelijk geïnspireerd door verschillende steden vanuit de hele wereld en de bijzondere kleurenreeks past uitstekend bij het thema 'BONT'.

De vier moderne kunstenaars werken over de hele wereld en halen hun inspiratie overal vandaan. Eén van de kunstenaars, Karski, is gespecialiseerd in wandschilderingen. Een aantal van zijn kunstwerken zijn te bewonderen in onder andere het Rijksmuseum. Tijdens de openingact zullen de moderne kunstenaars beginnen met de uitbeelding hun creativiteit op het gigantische BONT kunstwerk!

De moderne kunstenaars staan op de huishoudbeurs in opdracht van Herôme en zullen ook bij de Herôme stand aan de slag gaan met het maken van Custom Made doeken in graffiti stijl voor de klanten (Europahal, standnummer 01.102). Bij aankoop van meerdere World Inspired Colours (W.I.C.) producten, ontvangen de bezoekers een doek cadeau die 'live' beschilderd zal worden.

Om het kleurenthema compleet te maken zal Herôme tevens de nieuwe lipglosslijn introduceren tijdens de beurs. Deze lijn bestaat uit 40 kleuren ligploss die perfect aansluiten bij nagellakken van W.I.C. Voor het eerst zal het mogelijk zijn lipgloss zorgvuldig te matchen met nagellak.

De huishoudbeurs vindt plaats van zaterdag 13 tot en met zondag 21februari 2010 in de RAI Amsterdam. De openingsact zal plaatsvinden om 10.30 uur op het themaplein.

http://www.herome.com

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