WeReward Announces Integration with Leading Email Service Provider MailChimp

ORLANDO, Fla., March 15, 2011 /PRNewswire/ -- MailChimp, the leading email technology platform with over six hundred and fifty thousand users worldwide, and WeReward, the leading mobile loyalty and incentive platform, today announced a partnership to help retailers acquire new customers and build stronger relationships through MailChimp's email marketing tool.

"The growth of WeReward check-ins throughout the country is tremendous," said Ted Murphy, founder and CEO of IZEA, Inc., the parent company of WeReward. "Our users are finding new places to eat and shop and are having fun sharing these experiences through their social networks.  Retailers can now leverage mobile marketing with the power of social media and email marketing to build long-term relationships.  The great news is that this is completely performance-based and affordable for businesses of any size."

According to eMarketer, the growth of spending in both email marketing and social media will outpace other forms of advertising. Social media and email marketing help each other, offering the opportunity for marketers to create deeper connections, opening the potential to increase ROI.  WeReward not only connects a checkin to email engagement, but also grows merchant social profiles on Facebook, Twitter and elsewhere, closing the loop between social, email and mobile.

"This integration allows MailChimp's users to connect with their customers in new and exciting ways," said Amy Ellis, Head of Integrations and Partnerships for MailChimp. "We are thrilled to offer our customers the ability to connect their email relationships to real world visits and purchases."

The MailChimp integration is immediately available through the Dashboard on WeReward. MailChimp customers without a WeReward account can claim their business by creating an account at https://app.wereward.com/signup and start attracting new customers today. For businesses new to email marketing, MailChimp has a forever free plan for businesses with less than 2,000 subscribers http://mailchimp.com/signup/. Even better than free, in honor of this partnership, the first 100 MailChimp merchants opening a WeReward account receive $100 of checkin rewards to attract new customers or reward their most loyal.

About IZEA

IZEA is a world leader in social media sponsorship, operating multiple marketplaces such as WeReward, SponsoredTweets, and SocialSpark. Our mission is to empower everyone to value and exchange content, creativity and influence. IZEA is venture funded by Inflexion Partners, Village Ventures, Draper Fisher Jurvetson, and DFJ Gotham Ventures. Learn more at www.izea.com

About MailChimp

MailChimp is a leading email technology platform that is improving the user experience by providing seamless, yet powerful email marketing features that are easy and affordable enough for a small business to get started, but powerful enough for a large company looking for an enterprise level solution. MailChimp has 10 years of experience making it easy for customers to create professional email marketing communication. And best of all, prices start at free. http://www.mailchimp.com

SOURCE IZEA