Werther's Original Introduces a New Fall Ritual: Werther's O'Clock in honor of National Caramel Month

The beloved caramel brand is hosting an exclusive giveaway for its limited edition Sweet Treat Mug – giving consumers a chance to slow down and savor this fall season

CHICAGO, Oct. 1, 2025 /PRNewswire/ -- Rather than rushing through fall in anticipation of the next holiday, Werther's Original, America's well-known caramel brand, is celebrating the power of slowing down this season. Introducing Werther's O'Clock: a new ritual designed to help people savor the small things and enjoy the present moment.

Studies show that energy levels dip at 3 p.m. leading to sugar cravings, which is why every day at 3 p.m. EST, Werther's is inviting candy lovers to take a mindful pause, with a warm beverage in hand and a sweet treat to follow, to lean into the cozy, comforting essence of fall and sweet treat culture.

How does it work? Werther's is bringing this ritual to life by creating the Werther's 'Sweet Treat Mug', an elevated, insulated mug equipped with a clever keychain "sidecar" made for storing at least one piece of a Werther's Original Caramel.

Inspired by the brand's beloved fall harvest flavors — Pumpkin Spice, Caramel Apple, Maple Crème, and Cinnamon Crème — the mug makes it easy to pair a soothing sip with a perfectly indulgent bite of a Werther's caramel. It's a playful reminder that small rituals and sweet treats can transform an ordinary afternoon into a seasonal moment worth savoring.

"Werther's Original has been part of our caramel lovers' sweetest moments for generations," said Kelly Cook, president at Storck USA, L.P.. "This fall, we are excited to offer a sense of comfort and tradition in a new way, giving consumers an opportunity to slow down and enjoy the season with a chance at winning a Werther's Sweet Treat Mug."

Launching Monday, October 6, werthersoclock.com will be home to an exclusive giveaway running October 6–10, where caramel lovers can enter daily during "Werther's O'Clock" (3–4 p.m. EST / 2–3 p.m. CST) for a chance to win one of 100 limited-edition Werther's 'Sweet Treat Mugs.'

Winners will receive a flavor-themed kit featuring one of four collectible mugs, each paired with a bag of Werther's candies in the matching flavor and a special keychain to carry your caramels in. With only a limited number in circulation, the mugs are the perfect fall collectible, making the chance to win feel even sweeter and turning "Werther's O'Clock" into the ultimate cozy ritual.

For more information and to enter for a chance to win, visit werthersoclock.com or follow Werther's Original on Facebook (@Werther'sOriginals) and Instagram (@werthersoriginalus).

SWEEPSTAKES RULES

NO PURCHASE NECESSARY. Werther's O'Clock Fall 2025 Giveaway is open to legal residents of the 50 U.S. and DC, 18 years and older. Void where prohibited. Begins 10/6/25 at 3:00pm ET and ends 10/10/25 at 4:00pm ET. Note - – Sweepstakes Entry Periods are open for one hour beginning at 3:00 p.m. ET each day of the Sweepstakes and closing at 4:00 p.m. ET each day of the Sweepstakes. For avoidance of doubt, the Sweepstakes will be dormant and inactive in between Entry Periods. For Official Rules visit werthersoclock.com including full details on how to enter, entry periods, odds of winning, prize descriptions and limitations. Sponsored by Storck USA, L.P. 325 N. LaSalle, Suite 400, Chicago, IL 60654.

ABOUT WERTHER'S ORIGINAL

Candy-maker Gustav Nebel first introduced his delicious, iconic caramel recipe in 1909 in the small European village of Werther, Germany. Using only the best ingredients — real butter, fresh cream, white and brown sugars, a pinch of salt and a lot of time — he created a treasure worthy of being wrapped in gold and named the candy Werther's Original in honor of his little village. Crafting this smooth, creamy caramel became a family tradition handed down through generations.

Today, Werther's Original comes in many varieties, from hard, chewy, soft, creamy filled, sugar free and caramel popcorn to caramel flavor combinations including apple, coffee, vanilla, and salted caramel crème. With global headquarters in Germany and U.S. headquarters in Chicago, people all around the world enjoy the unique taste of Werther's Original. For more information, visit www.Werther's-Original.us, and follow us on Facebook and Instagram.

Media Contact:
Anna McAndrew
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SOURCE Werther's Original