NEW YORK, Dec. 23, 2016 /PRNewswire/ -- Joseph Janus former CEO of WeSC America has been appointed Chief Executive Officer of WeSC Worldwide with a primary focus on directing the strategy for sales and distribution as well as Marketing and PR.
In addition to his current role of overseeing all US operations, Janus will now lead the entire organization, working closely with the Stockholm based head of design, head of production and sales team.
Thomas Pouverel will be in charge of marketing and developing E-commerce.
Joseph Janus will continue to work primarily from WeSC´s New York office and will assume overall responsibility for directing our FW 17 sales efforts together with the sales team based in Stockholm.
The new premium direction of the collection has been well received.
For 2017 preorders indicate that US will be the largest market with more than 40% of sales.
This development has called for reorganization with Janus at the helm.
"I am very excited about my new role as CEO for the WeSC group. I strongly believe the efforts we have made in the U.S market in elevating WeSC's brand positioning and distribution will translate very well to our worldwide market. We have seen success with our current U.S distribution in accounts such as Bloomingdale's and Saks Fifth Avenue and other retail chains. The same elevated distribution and brand positioning will work in other important countries and regions that WeSC distributes to. As CEO of WeSC America for the past two years I have been able to implement a strategy with a smaller organization that is still very effective and I believe the same can be done in our world wide organization and I am very much looking forward to get started right away."
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SOURCE WeSC America