AMSTERDAM and MILAN, June 18, 2015 /PRNewswire/ --
Through digital innovation fans co-write the book of football icon
Wesley Sneijder will start to work with the platform eFanswer on his own book. eFanswer is a digital platform where fans can directly engage in dialogue with their idols.
On the platform eFanswer fans can ask Wesley questions (FASKs) which he -in series- will answer. Not all of the questions will be answered through the eFanswer website. Most questions are in fact the basis for a book in which Wesley shows a bit of his life by answering the most interesting and creative questions from his fans. For celebrities the 'Q & A concept' appears to be a very pleasant way to answer the many questions that fans have about their professional and personal lives.
Sports, music, film and fashion
After the launch with Wesley Sneijder other celebrities will join the dialogue with their fans through the eFanswer platform. With various celebrities from the worlds of sports, music, fashion and film, there is now an intent to join eFanswer. Already Italian soccer player Giorgio Chiellini started on eFanswer and soon African Footballer of the Year Samuel Eto'o will follow.
For the celebrities eFanswer is an ideal way to directly communicate with their fan base. Nowadays, they use several existing social media, meanwhile celebrities have very limited ownership and control of these channels. With eFanswer the star will be fully 'in control' and that makes completing agreements with sponsors or making commercial agreements with new sponsors much easier. Additionally eFanswer provides a handy dashboard where news and messages from other social media about the 'star' can be read at a glance.
eFanswer is a new and innovative digital platform where fans and celebrities can dialogue directly with each other. The questions asked by fans through eFanswer are the basis for a book about the celebrity that he or she writes in response to those questions. Through eFanswer celebrities from the world of sports, fashion, music and film will also make unique material available to their fans. Fans also have the chance to win gifts provided by the celebrity. eFanswer is based in the UK and has a global ambition.