West Coast Chill Takes College Students By Storm

IRVINE, Calif., April 4, 2012 /PRNewswire/ -- The World's First Self-Chilling Can and Beverage were launched in Lake Havasu, AZ on Saturday, March 24th, 2012. Lake Havasu has become the Spring Break playground for tens of thousands of college students from across the United States. According to AZSPRINGBREAK.com, Entertainment Television along with the Travel Channel rates Lake Havasu Spring Break the #5 spring break destination in the world.  Lake Havasu attracts college students with non-stop outrageous activities in a fun and safe atmosphere.

(Photo: http://photos.prnewswire.com/prnh/20120404/LA82059)

Joseph Company International, Inc., the creator of the "Chill Can," debuted the technology with the new West Coast Chill "Pure Energy" drink.  The drink, packaged in a beautiful black and blue designed can, chills down when activated by 30 degrees from ambient temperature and stays colder by over 25 minutes longer than a conventional can removed from the refrigerator.

The warm weather venue became the ideal setting to capture the reactions to the debut of "Chill Can." Consumers gathered in amazement as they witnessed first-hand the effectiveness and safety of the breakthrough technology.  Video testimonials were taken as people activated the "Chill Cans," tasted the product inside, and experienced the "NEW CONVENIENCE" of the Self-Chilling Can. "It's worth it for no ice," "It's Chilled!" and "It chilled and it tastes great" were some of the comments captured by West Coast Chill cameras.

The weekend was filled with sponsored events, promotional giveaways, and contests.  Cabana boats decorated with the West Coast Chill logo, hosted many of these events. Spectators were also treated to Water Jetpack Adventures http://www.waterjetpackadventure.com/ sponsored by West Coast Chill.

West Coast Chill also raised awareness of its "Recapture and Reuse" campaign.  Hats, T-shirts, and Back Packs were offered to anyone who returned empty West Coast Chill sample cans for recycling, and West Coast Chill self-chilling cans as part of their "Recapture and Reuse" initiative.  RECAPTURED cans can be REUSED in an effort to reduce the carbon footprint by decreasing the need for additional raw materials during manufacturing. 

The unique convergence of beverage technology, social media coverage, and thousands of college students turned the Lake Havasu Spring Break into a revolutionary event for West Coast Chill and The Self Chilling Can.

Indeed, THE ICE AGE IS OVER ...

For more information on West Coast Chill visit the website at:

http://www.westcoastchill.com

CONTACT: Geraldine Rietdyk, Director of Public Relations, +1-949-474-2200, [email protected]

SOURCE West Coast Chill, Inc.