Jun 10, 2013, 07:15 ET
ORLANDO, Fla., June 10, 2013 /PRNewswire/ -- Two Wet 'n' Wild branded parks, in Phoenix and the newest Wet 'n' Wild water park that opened in Las Vegas in late May, are partnering with Lo-Q to deliver virtual queuing to their guests beginning this summer.
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Branded as Xpress Band, guests of Wet 'n' Wild locations in Phoenix and Las Vegas can use Lo-Q's virtual queuing wristband technology to get more out of their day by spending less time waiting in line and more time enjoying all the water parks have to offer.
Lo-Q's innovative system uses a waterproof and lightweight radio frequency identification (RFID) wristband that allows guests to virtually queue for their favorite slides without physically standing in line. Xpress Band users select their desired ride from multiple self-service kiosks located throughout the parks and will be notified on their wristband when it's time to return. Guests use a separate entrance to enter the ride and scan their band for validation, thereby avoiding standing in line and maximizing their time to enjoy park attractions.
"We're pleased to offer the Xpress Band option to our guests, which allows them to spend less time in line and enjoy a premium water park experience," said Takuya Ohki, Wet 'n' Wild Las Vegas general manager.
Xpress Band is the first virtual reservation band of its type to be used by Wet 'n' Wild, which has a five-year agreement with Lo-Q. Both water parks are a part of Village Roadshow Theme Parks, a division of Village Roadshow Limited, which is Australia's largest theme park operator and the provider of some of the most thrilling entertainment, rides and slides available anywhere in the world. Headquartered on the Gold Coast, Village Roadshow Theme Parks operates a number of attractions in Australia and three Wet 'n' Wild branded water parks in the United States.
"We are excited to be working with Wet 'n' Wild Phoenix and in Las Vegas during its inaugural season," said Steve Brown, chief operating officer of Lo-Q. "These operators understand that guests want a premium park experience that includes minimizing the amount of time they have to wait in line. We are proud to provide a product that meets this need and helps increase overall guest satisfaction throughout the park."
About Wet 'n' Wild Las Vegas and Phoenix
Wet 'n' Wild Las Vegas is Nevada's largest water park and home to more than 25 exhilarating slides and attractions, including the first-of-its-kind in North America three-person Rattler. The multimillion dollar park is ideally located in southwest Las Vegas near the I-215 and Sunset Road exit on a parcel of land leased from The Howard Hughes Corporation. Project investors include Andre Agassi and Steffi Graf, Dr. Steven and Karen Thomas of the Thomas and Mack family of Las Vegas, Roger and Scott Bulloch of SPB Partners and Australian entertainment conglomerate Village Roadshow Limited. For more information, visit www.wetnwildlasvegas.com.
Wet 'n' Wild Phoenix is Arizona's biggest 'n' best water park, featuring more than 30 exhilarating attractions for families and thrill seekers alike including the Constrictor – the first -of-its-kind slide spiraling riders down a series of jaw-dropping twists on multi-person rafts; the world's first Maximum Velocity – Dueling H2O Coasters – which races guests down two, gravity-defying, tandem slides; and the Tornado, which catapults guests through a swirling 45-foot funnel. For more information, visit www.wetnwildphoenix.com.
Lo-Q is the premier technology solutions provider to the attractions and leisure industry, focused on driving increased revenues and improved guest experiences through its range of innovative award-winning solutions operated in over 130 attractions worldwide.
Virtual Queuing Solutions
Used by over 8 million guests since 2001, Lo-Q's range of patented virtual queuing solutions allow users to queue without having to stand in line. Instead, they reserve their place in a queue line electronically and are notified when their turn is up. For attraction operators, this means increased guest satisfaction and increased revenues thanks to customers being unlocked from queue lines, enjoying the rest of the attraction instead and spending time in retail and food and beverage outlets.
Whether delivered on the smartphone based; Q-smart, the waterproof RFID wristband; Q-band, or the original handheld device; Q-bot – Lo-Q's range of virtual queuing solutions are designed to deliver revenue driving systems to all theme park and water park environments. Customers including Six Flags Entertainment, Merlin Entertainments, Parques Reunidos, Dollywood and Compagnie des Alpes are all currently benefiting from the happier guests and additional revenues that Lo-Q's virtual queuing solutions bring. For more information visit www.lo-q.com.
accesso Ticketing and Content Solutions
Owned by Lo-Q and part of its solution family, the accesso brand is recognized as the attraction industry's leading provider of ticketing solutions; offering a range of proprietary, fully-hosted ticketing, eCommerce, mobile and payment processing solutions to more than 100 leading venues including Six Flags Entertainment, Cedar Fair Entertainment, Herschend Family Entertainment, and Palace Entertainment.
Built for where customers shop, OnSite, OnLine & OnTheGo, the accesso Passport ticketing suite is noted for a streamlined, easy-to-use design with seamlessly integrated revenue driving features that allow attractions to up-sell, cross-sell and simply-sell. Combined with level 1 PCI security certification, and 24/7 support, accesso Passport gives clients the tools, security and support they need to drive sales.
With over 1 million native mobile app downloads for clients so far, the accesso brand also provide content rich iPhone and Android applications that deliver added value info and functionality to attraction guests plus revenue driving mobile ticketing functionality that seamlessly integrates with the rest of the Passport Suite. For more information visit www.accesso.com.
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