LOS ANGELES, Feb. 10, 2012 /PRNewswire/ -- wet n wild® is about to get Fergalicious. Known for offering fashionable, fun cosmetics at affordable prices, wet n wild® is pleased to announce that it has partnered with global superstar and international pop culture icon Fergie, selecting the stunning and glamorous fashionista as its Global Beauty Ambassador beginning in 2012.
Together, wet n wild® and Fergie will kick off a multi-year worldwide campaign that empowers women to approach beauty in a fearless, hip yet economically-savvy way. In addition to promoting wet n wild products via promotional materials, planograms and events which will feature Fergie, the brand will introduce Fergie signature lines by wet n wild, exclusive collections that will be a reflection of the singer's rock-star glam style.
"I'm truly excited to be the global beauty ambassador for wet n wild," said Fergie. "The brand delivers amazing palettes, unquestionable quality and is incredibly affordable. It's a beauty trifecta that I'm proud to be involved with."
A six-time Grammy® award winning artist – currently nominated for three more in 2012 – Fergie is responsible for some of the music industry's biggest hits, both as a singer and as a songwriter. She has reached the top of the international charts on her own and as a member of The Black Eyed Peas, and has appeared both in films and on television in theatrical roles. She has additionally received accolades as a fashion designer, serving as the creative force and visionary behind her signature footwear collection.
"Fergie's approach to beauty and style is an ideal representation of our brand. She has the unique ability to go from hip, edgy, and sexy to red-carpet glamorous. Her versatility and range is perfectly aligned with wet n wild," said Bill George, President and Chief Operating Officer of Markwins Beauty Products. "She's a strong woman who is immensely talented, and who has used her determination and perseverance to conquer the entertainment industry on all fronts. We couldn't be more thrilled to work with her."
Appearing on the wet n wild website (http://wnwbeauty.com/) effective immediately is a contest for wet n wild VIP members and friends to win exclusive, signed Fergie memorabilia as well as her favorite wet n wild products. The star will also attend retail and customer events throughout the year to represent the wet n wild brand.
"We really value the fact that our customers return to our products time and time again," added George. "We are already the fastest growing top 10 cosmetics company in America, and with Fergie as our Global Ambassador we believe we will inspire even more women to select wet n wild as their cosmetic brand of choice. The possibilities of what we can accomplish together are endless."
About wet n wild®
For more than three decades, millions of women around the globe have discovered their wild side using wet n wild® (http://wnwbeauty.com/), makers of affordable, prestige-inspired cosmetics. A division of Markwins Beauty Products, wet n wild® fuses high-performance formulations with the hottest color palettes to offer women a full range of department store quality cosmetics at an unbeatable value. wet n wild® cosmetics are available in Wal-Mart, K-Mart, Target, Rite Aid, CVS, Walgreens, Albertsons, Duane Reade, Meijer, Fred Meyer, as well as other drug, mass and food markets nationwide.
SOURCE wet n wild