Wet Noses Brings Human-Grade Pet Food Innovation to PLMA 2026, Expanding Opportunities for Retailers and Pet Brands

With 28+ years of expertise, Washington-based manufacturer showcases human-grade dog treats, cat treats and oven-baked dog food, alongside private label and co-manufacturing capabilities

MONROE, Wash., Nov. 2, 2026 /PRNewswire/ -- As pet parents look for greater quality and transparency in what they feed their pets, Wet Noses Natural Dog Treat Company is bringing human-grade pet food and treat innovation to the forefront at the PLMA 2026 Private Label Trade Show, November 15–17, in Chicago.

At Booth #1369, Wet Noses will showcase its human-grade dog treats, cat treats and oven-baked dog food manufacturing capabilities, helping retailers and pet brands explore new ways to differentiate their assortments and deliver products consumers can feel good about.

With more than 28 years of baking experience, Wet Noses has evolved from a dog treat brand into a U.S.-based manufacturing partner supporting branded, private label and co-manufacturing programs across multiple pet food and treat categories.

"Our pets are family, and what we feed them matters," said Roel Cruz, VP of Sales at Wet Noses. "For more than 28 years, we've believed that better ingredients and human-grade standards should be at the heart of what we make. That's what drives us every day. At PLMA, we're excited to bring that same passion and manufacturing expertise to retailers and brands looking to give pet parents more of what they're asking for — real food, trusted quality and products that stand out in the pet aisle."

Human-Grade Is More Than an Ingredient Claim. It's Our Standard.

Not all pet food and treats are made to the same standards. Human-grade goes beyond ingredient selection to include how ingredients are sourced, handled and manufactured, as well as the finished product itself.

At its manufacturing facility in Monroe, Washington, Wet Noses maintains direct oversight of production and quality. The facility is WSDA licensed, SQF certified, HACCP compliant and FDA registered.

For retailers and brands exploring better-for-you pet food and treats, that commitment to quality is backed by decades of experience in developing and manufacturing products designed to meet evolving consumer expectations.

From Dog Treats to Everyday Nutrition: More Ways to Bring Human-Grade to the Pet Aisle

Wet Noses offers private label pet food and treat manufacturing capabilities across three key categories:

• Human-Grade Dog Treats: Soft-baked and crunchy dog treats made with thoughtfully selected ingredients, with opportunities for customized recipes, shapes and formats.
• Human-Grade Oven-Baked Dog Food: Manufacturing capabilities for complete and balanced dog food, bringing Wet Noses' baking expertise into everyday pet nutrition.
• Human-Grade Cat Treats: Purrks, launched in 2026, brings the company's human-grade approach to crunchy, oven-baked cat treats in Chicken Crunchies, Beef Crunchies and Catnip Crunchies.

From product development to manufacturing, Wet Noses works with retailers and pet brands to create differentiated offerings that combine quality, innovation and consumer appeal.

Your Brand. Our Expertise. Let's Build What's Next at PLMA 2026.

As retailers look for new ways to strengthen their pet assortments, Wet Noses offers an experienced U.S.-based partner with human-grade manufacturing expertise across dog treats, cat treats and oven-baked dog food.

Retail buyers, sourcing teams and pet brands are invited to connect with Wet Noses at Booth #1369, November 16–17, at the Donald E. Stephens Convention Center in Chicago to explore private label programs, product innovation and co-manufacturing partnerships.

Visit www.wet-noses.com or email [email protected] to schedule a meeting at PLMA 2026.

About Wet Noses

Wet Noses Natural Dog Treat Company is a Washington-based manufacturer specializing in human-grade pet food and treats. With more than 28 years of experience, the company produces soft-baked and crunchy dog treats, Purrks human-grade cat treats and offers oven-baked dog food manufacturing capabilities. Operating from its facility in Monroe, Washington, Wet Noses supports branded, private label and co-manufacturing programs with a commitment to quality, innovation and thoughtfully made pet nutrition.

Best Friend. Best Food.

Media Contact:
Wet Noses Natural Dog Treat Company
[email protected]

SOURCE Wet Noses Inc.