Wet Tissue and Wipe Market Size to Grow by USD 8.31 Billion, Vendors to Deploy Growth Strategies such as Innovations in Technology - Technavio

NEW YORK, Nov. 18, 2022 /PRNewswire/ -- The wet tissue and wipe market size is expected to grow by USD 8.31 billion from 2021 to 2026. In addition, the growth momentum of the market will accelerate at a CAGR of 7.82% during the forecast period, according to Technavio. The report offers an up-to-date analysis of the market, and to know the exact growth variance and the Y-O-Y growth rate, Request a Free Sample Report.

Wet Tissue and Wipe Market 2022-2026: Vendor Landscape

The wet tissue and wipe market is fragmented, and the vendors are deploying growth strategies such as product or service extensions and innovations in technology to compete in the market. Competition in the market is intense due to the presence of several global, regional, and local vendors. Global vendors must concentrate on product portfolio expansion and product innovations to stay ahead of their competitors.

Wet Tissue and Wipe Market 2022-2026: Segmentation

• Application 
• Personal Care: The personal care segment will be a significant contributor to market growth during the forecast period. The demand for natural, eco-friendly, and chemical-free wet tissues and wipes is rising worldwide, as they are safe to use and are without side effects. This encourages consumers to invest considerably in eco-friendly wet tissues and wipes. Vendors are also offering different types of packaging for wet tissues and wipes based on the needs of customers. Moreover, the wide range of product offerings in the global wet facial tissues and wipes market will fuel the growth of the personal care segment during the forecast period.
• Household
• IC and I
• Technology 
• Spunlace
• Airlaid
• Wetlaid
• Others
• Distribution channel
• Offline
• Online
• Geography 
• Europe: Europe will account for 34% of the market's growth during the forecast period. This growth is attributed to factors such as the significant rise in the demand for wet tissues and wipes, owing to increasing pollution and deteriorating environmental conditions. However, however, market growth in this region will be slower than the growth of the market in regions. Germany and UK are the key countries for the wet tissue and wipe market in Europe.
• North America
• APAC
• South America
• Middle East And Africa

Learn about the contribution of each segment summarized in concise infographics and thorough descriptions. View a FREE PDF Sample Report

Wet Tissue and Wipe Market 2022-2026: Scope

The wet tissue and wipe market report covers the following areas:

• Wet Tissue and Wipe Market size
• Wet Tissue and Wipe Market trends
• Wet Tissue and Wipe Market industry analysis

This study identifies the increasing demand for multi-functional wet wipes as one of the prime trends in the market during the next few years. Pollution and deteriorating environmental conditions have been instrumental in driving the growth of the market. However, the availability of counterfeit products might hamper the market growth.

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Wet Tissue and Wipe Market 2022-2026: Vendor Analysis

We provide a detailed analysis of around 25 vendors operating in the wet tissue and wipe market, including 3M Co., Essity Aktiebolag (publ), Henkel AG & Co. KGaA, Johnson & Johnson Inc., Kimberly-Clark Corp., S. C. Johnson & Son Inc., The Clorox Co., The Procter and Gamble Co., Unicharm Corp., and Unilever Group.

This report provides a full list of key vendors, their strategies, and the latest developments. Buy Now for detailed vendor information

Wet Tissue and Wipe Market 2022-2026: Key Highlights

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will assist wet tissue and wipe market growth during the next five years
• Estimation of the wet tissue and wipe market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the wet tissue and wipe market
• Analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of wet tissue and wipe market vendors

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Table Of Contents

1 Executive Summary

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 01: Parent market
• Exhibit 02: Market characteristics
• Exhibit 03: Value Chain Analysis: Household products

• 2.2 Value chain analysis

3 Market Sizing

• 3.1 Market definition
• Exhibit 04: Offerings of vendors included in the market definition
• Exhibit 05: Market segments

• 3.2 Market segment analysis

• 3.3 Market size 2020

• 3.4 Market outlook: Forecast for 2020 - 2025
• Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
• Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

4 Five Forces Analysis

• 4.1 Five Forces Summary

• 4.2 Bargaining power of buyers
• Exhibit 09: Bargaining power of buyers
• Exhibit 10: Bargaining power of suppliers

• 4.3 Bargaining power of suppliers
• Exhibit 11: Threat of new entrants

• 4.4 Threat of new entrants

• 4.5 Threat of substitutes
• Exhibit 12: Threat of substitutes
• Exhibit 13: Threat of rivalry

• 4.6 Threat of rivalry
• Exhibit 14: Market condition - Five forces 2020

• 4.7 Market condition

5 Market Segmentation by Application

• 5.1 Market segments
• Exhibit 16: Comparison by Application

• 5.2 Comparison by Application
• Exhibit 17: Personal care - Market size and forecast 2020-2025 ($ million)

• 5.3 Personal care - Market size and forecast 2020-2025
• Exhibit 18: Personal care - Year-over-year growth 2020-2025 (%)
• Exhibit 19: Household - Market size and forecast 2020-2025 ($ million)

• 5.4 Household - Market size and forecast 2020-2025
• Exhibit 20: Household - Year-over-year growth 2020-2025 (%)
• Exhibit 21: Industrial, commercial, and institutional - Market size and forecast 2020-2025 ($ million)

• 5.5 Industrial, commercial, and institutional - Market size and forecast 2020-2025
• Exhibit 22: Industrial, commercial, and institutional - Year-over-year growth 2020-2025 (%)
• Exhibit 23: Market opportunity by Application

• 5.6 Market opportunity by Application

6 Market Segmentation by Technology

• 6.1 Market segments
• Exhibit 25: Comparison by Technology

• 6.2 Comparison by Technology
• Exhibit 26: Spunlace - Market size and forecast 2020-2025 ($ million)

• 6.3 Spunlace - Market size and forecast 2020-2025
• Exhibit 27: Spunlace - Year-over-year growth 2020-2025 (%)
• Exhibit 28: Airlaid - Market size and forecast 2020-2025 ($ million)

• 6.4 Airlaid - Market size and forecast 2020-2025
• Exhibit 29: Airlaid - Year-over-year growth 2020-2025 (%)
• Exhibit 30: Wetlaid - Market size and forecast 2020-2025 ($ million)

• 6.5 Wetlaid - Market size and forecast 2020-2025
• Exhibit 31: Wetlaid - Year-over-year growth 2020-2025 (%)
• Exhibit 32: Others - Market size and forecast 2020-2025 ($ million)

• 6.6 Others - Market size and forecast 2020-2025
• Exhibit 33: Others - Year-over-year growth 2020-2025 (%)
• Exhibit 34: Market opportunity by Technology

• 6.7 Market opportunity by Technology

7 Market Segmentation by Distribution channel

• 7.1 Market segments
• Exhibit 36: Comparison by Distribution channel

• 7.2 Comparison by Distribution channel
• Exhibit 37: Offline - Market size and forecast 2020-2025 ($ million)

• 7.3 Offline - Market size and forecast 2020-2025
• Exhibit 38: Offline - Year-over-year growth 2020-2025 (%)
• Exhibit 39: Online - Market size and forecast 2020-2025 ($ million)

• 7.4 Online - Market size and forecast 2020-2025
• Exhibit 40: Online - Year-over-year growth 2020-2025 (%)
• Exhibit 41: Market opportunity by Distribution channel

• 7.5 Market opportunity by Distribution channel

8 Customer landscape

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 44: Geographic comparison

• 9.2 Geographic comparison
• Exhibit 45: Europe - Market size and forecast 2020-2025 ($ million)

• 9.3 Europe - Market size and forecast 2020-2025
• Exhibit 46: Europe - Year-over-year growth 2020-2025 (%)
• Exhibit 47: North America - Market size and forecast 2020-2025 ($ million)

• 9.4 North America - Market size and forecast 2020-2025
• Exhibit 48: North America - Year-over-year growth 2020-2025 (%)
• Exhibit 49: APAC - Market size and forecast 2020-2025 ($ million)

• 9.5 APAC - Market size and forecast 2020-2025
• Exhibit 50: APAC - Year-over-year growth 2020-2025 (%)
• Exhibit 51: South America - Market size and forecast 2020-2025 ($ million)

• 9.6 South America - Market size and forecast 2020-2025

• 9.7 MEA - Market size and forecast 2020-2025
• Exhibit 54: MEA - Year-over-year growth 2020-2025 (%)
• Exhibit 55: Key leading countries

• 9.8 Key leading countries

• 9.9 Market opportunity by geography
• Exhibit 56: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges
• Exhibit 57: Impact of drivers and challenges

• 10.3 Market trends

11 Vendor Landscape

• 11.1 Overview
• Exhibit 59: Landscape disruption

• 11.2 Landscape disruption
• Exhibit 60: Industry risks

• 11.3 Competitive Scenario

12 Vendor Analysis

• 12.1 Vendors covered

• 12.2 Market positioning of vendors
• Exhibit 62: Market positioning of vendors
• Exhibit 63: 3M Co. - Overview
• Exhibit 64: 3M Co. - Business segments

• 12.3 3M Co.
• Exhibit 65: 3M Co. – Key news
• Exhibit 66: 3M Co. - Key offerings
• Exhibit 67: 3M Co. - Segment focus
• Exhibit 68: Essity Aktiebolag (publ) - Overview
• Exhibit 69: Essity Aktiebolag (publ) - Business segments

• 12.4 Essity Aktiebolag (publ)
• Exhibit 70: Essity Aktiebolag (publ) – Key news
• Exhibit 71: Essity Aktiebolag (publ) - Key offerings
• Exhibit 72: Essity Aktiebolag (publ) - Segment focus
• Exhibit 73: Henkel AG & Co. KGaA - Overview
• Exhibit 74: Henkel AG & Co. KGaA - Business segments

• 12.5 Henkel AG & Co. KGaA
• Exhibit 75: Henkel AG & Co. KGaA – Key news
• Exhibit 76: Henkel AG & Co. KGaA - Key offerings
• Exhibit 77: Henkel AG & Co. KGaA - Segment focus
• Exhibit 78: Johnson & Johnson Inc. - Overview
• Exhibit 79: Johnson & Johnson Inc. - Business segments

• 12.6 Johnson & Johnson Inc.
• Exhibit 80: Johnson & Johnson Inc. – Key news
• Exhibit 81: Johnson & Johnson Inc. - Key offerings
• Exhibit 82: Johnson & Johnson Inc. - Segment focus
• Exhibit 83: Kimberly-Clark Corp. - Overview
• Exhibit 84: Kimberly-Clark Corp. - Business segments

• 12.7 Kimberly-Clark Corp.
• Exhibit 85: Kimberly-Clark Corp. – Key news
• Exhibit 86: Kimberly-Clark Corp. - Key offerings
• Exhibit 87: Kimberly-Clark Corp. - Segment focus
• Exhibit 88: S. C. Johnson & Son Inc. - Overview
• Exhibit 89: S. C. Johnson & Son Inc. - Product and service

• 12.8 S. C. Johnson & Son Inc.
• Exhibit 90: S. C. Johnson & Son Inc.– Key news
• Exhibit 91: S. C. Johnson & Son Inc. - Key offerings
• Exhibit 92: The Clorox Co. - Overview
• Exhibit 93: The Clorox Co. - Business segments
• Exhibit 94: The Clorox Co. - Key news

• 12.9 The Clorox Co.
• Exhibit 95: The Clorox Co. - Key offerings
• Exhibit 96: The Clorox Co. - Segment focus
• Exhibit 97: The Procter and Gamble Co. - Overview
• Exhibit 98: The Procter and Gamble Co. - Business segments

• 12.10 The Procter and Gamble Co.
• Exhibit 99: The Procter and Gamble Co. - Key news
• Exhibit 100: The Procter and Gamble Co. - Key offerings
• Exhibit 101: The Procter and Gamble Co. - Segment focus
• Exhibit 102: Unicharm Corp. - Overview
• Exhibit 103: Unicharm Corp. - Business segments

• 12.11 Unicharm Corp.
• Exhibit 104: Unicharm Corp. - Key news
• Exhibit 105: Unicharm Corp. - Key offerings
• Exhibit 106: Unicharm Corp. - Segment focus
• Exhibit 107: Unilever Group - Overview
• Exhibit 108: Unilever Group - Business segments

• 12.12 Unilever Group
• Exhibit 109: Unilever Group - Key news
• Exhibit 110: Unilever Group - Key offerings
• Exhibit 111: Unilever Group - Segment focus

13 Appendix

• 13.1 Scope of the report
• Exhibit 112: Currency conversion rates for US$

• 13.2 Currency conversion rates for US$
• Exhibit 113: Research Methodology

• 13.3 Research methodology
• Exhibit 114: Validation techniques employed for market sizing
• Exhibit 115: Information sources
• Exhibit 116: List of abbreviations

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