Vendor Insights
The Wet Tissue and Wipe Market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.
The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Some vendors are also adopting inorganic growth strategies such as M&As to remain competitive in the market.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- 3M Corp.
- Beiersdorf Aktiengesellschaft
- Coterie Baby Inc.
- Daio Paper Corp.
- DR. Fischer Ltd.
- Edgewell Personal Care Co.
- Essity Aktiebolag
- GAMA Healthcare Ltd.
- Henkel AG and Co. KGaA
- Johnson and Johnson
- Kimberly-Clark Corp.
- Ontex Group
- Papier Creations
- Pigeon Corp.
- Professional Disposables International Inc.
- S.C. Johnson and Son Inc.
- The Clorox Co.
- The Procter and Gamble Co.
- Unicharm Corp.
- Unilever PLC
Find additional highlights on the growth strategies adopted by vendors and their product offerings, Read our latest Sample Report.
Geographical Market Analysis
Europe will account for 34% of the market's growth. In Europe, the key markets for wet tissue and wipes are Germany and the United Kingdom. This region's market growth, however, will be slower than that of other regions.
The large increase in demand for wet tissues and wipes in Europe over the forecast period will be aided by rising pollution and poor environmental conditions, which are raising worries about skin disorders like as rashes, dryness, pimples, and blackheads.
Furthermore, countries such as the US, China, Japan, Germany, and UK are expected to emerge as prominent markets for the Wet Tissue and Wipe Market during the forecast period.
Find additional highlights on the growth strategies adopted by vendors and their product offerings, Read our Sample Report.
Key Segment Analysis
The personal care segment's share of the wet tissue and wipe market will expand significantly. Wet tissues and wipes that are eco-friendly, natural, and chemical-free are in high demand throughout the world since they are safe to use and have no adverse effects. This encourages customers to invest extensively in environmentally friendly moist tissues and wipes.
During the projected years, the personal care segment will benefit from the diverse product offerings in the worldwide wet face tissues and wipes market. Different forms of packaging for wet tissues and wipes are also available, depending on the demands of clients, such as traveling and makeup removal.
View Sample Report: to know additional highlights and key points on various market segments and their impact in coming years.
Key Market Drivers & Challenges:
Pollution and deteriorating environmental conditions are growing worries about skin ailments such as rashes, dryness, pimples, and blackheads, which are driving the global wet tissue and wiping business growth. As a result, the worldwide wet tissue and wipe market will benefit from increased product premiumization and product line extension, as well as rising customer spending on consumer goods like wet tissues and wipes.
Pollution caused by fast urbanization has resulted in the spread of a number of diseases, which have become a major source of concern for customers. As a result, people are willing to pay a premium for high-quality moist tissues and wipes. Such factors will contribute to the market's growth over the forecast period.
However, the availability of counterfeit products is one of the major obstacles to the global growth of the wet tissue and wipe sector.
Download sample Report for highlights on market Drivers & Challenges affecting the Wet Tissue and Wipe Market.
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Wet Tissue and Wipe Market Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.82% |
Market growth 2022-2026 |
$ 8.31 billion |
Market structure |
Fragmented |
YoY growth (%) |
7.1 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 34% |
Key consumer countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
3M Corp., Beiersdorf Aktiengesellschaft, Coterie Baby Inc., Daio Paper Corp., DR. Fischer Ltd., Edgewell Personal Care Co., Essity Aktiebolag, GAMA Healthcare Ltd., Henkel AG and Co. KGaA, Johnson and Johnson, Kimberly-Clark Corp., Ontex Group, Papier Creations, Pigeon Corp., Professional Disposables International Inc., S.C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., Unicharm Corp., and Unilever PLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents
1 Executive Summary
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 01: Parent market
- Exhibit 02: Market characteristics
- Exhibit 03: Value Chain Analysis: Household products
3 Market Sizing
- 3.1 Market definition
- Exhibit 04: Offerings of vendors included in the market definition
- Exhibit 05: Market segments
- 3.2 Market segment analysis
- 3.4 Market outlook: Forecast for 2020 - 2025
- Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
- Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)
4 Five Forces Analysis
- 4.2 Bargaining power of buyers
- Exhibit 09: Bargaining power of buyers
- Exhibit 10: Bargaining power of suppliers
- 4.3 Bargaining power of suppliers
- Exhibit 11: Threat of new entrants
- 4.4 Threat of new entrants
- 4.5 Threat of substitutes
- Exhibit 12: Threat of substitutes
- Exhibit 13: Threat of rivalry
- 4.6 Threat of rivalry
- Exhibit 14: Market condition - Five forces 2020
5 Market Segmentation by Application
- 5.1 Market segments
- Exhibit 16: Comparison by Application
- 5.2 Comparison by Application
- Exhibit 17: Personal care - Market size and forecast 2020-2025 ($ million)
- 5.3 Personal care - Market size and forecast 2020-2025
- Exhibit 18: Personal care - Year-over-year growth 2020-2025 (%)
- Exhibit 19: Household - Market size and forecast 2020-2025 ($ million)
- 5.4 Household - Market size and forecast 2020-2025
- Exhibit 20: Household - Year-over-year growth 2020-2025 (%)
- Exhibit 21: Industrial, commercial, and institutional - Market size and forecast 2020-2025 ($ million)
- 5.5 Industrial, commercial, and institutional - Market size and forecast 2020-2025
- Exhibit 22: Industrial, commercial, and institutional - Year-over-year growth 2020-2025 (%)
- Exhibit 23: Market opportunity by Application
- 5.6 Market opportunity by Application
6 Market Segmentation by Technology
- 6.1 Market segments
- Exhibit 25: Comparison by Technology
- 6.2 Comparison by Technology
- Exhibit 26: Spunlace - Market size and forecast 2020-2025 ($ million)
- 6.3 Spunlace - Market size and forecast 2020-2025
- Exhibit 27: Spunlace - Year-over-year growth 2020-2025 (%)
- Exhibit 28: Airlaid - Market size and forecast 2020-2025 ($ million)
- 6.4 Airlaid - Market size and forecast 2020-2025
- Exhibit 29: Airlaid - Year-over-year growth 2020-2025 (%)
- Exhibit 30: Wetlaid - Market size and forecast 2020-2025 ($ million)
- 6.5 Wetlaid - Market size and forecast 2020-2025
- Exhibit 31: Wetlaid - Year-over-year growth 2020-2025 (%)
- Exhibit 32: Others - Market size and forecast 2020-2025 ($ million)
- 6.6 Others - Market size and forecast 2020-2025
- Exhibit 33: Others - Year-over-year growth 2020-2025 (%)
- Exhibit 34: Market opportunity by Technology
- 6.7 Market opportunity by Technology
7 Market Segmentation by Distribution channel
- 7.1 Market segments
- Exhibit 36: Comparison by Distribution channel
- 7.2 Comparison by Distribution channel
- Exhibit 37: Offline - Market size and forecast 2020-2025 ($ million)
- 7.3 Offline - Market size and forecast 2020-2025
- Exhibit 38: Offline - Year-over-year growth 2020-2025 (%)
- Exhibit 39: Online - Market size and forecast 2020-2025 ($ million)
- 7.4 Online - Market size and forecast 2020-2025
- Exhibit 40: Online - Year-over-year growth 2020-2025 (%)
- Exhibit 41: Market opportunity by Distribution channel
- 7.5 Market opportunity by Distribution channel
8 Customer landscape
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 44: Geographic comparison
- 9.2 Geographic comparison
- Exhibit 45: Europe - Market size and forecast 2020-2025 ($ million)
- 9.3 Europe - Market size and forecast 2020-2025
- Exhibit 46: Europe - Year-over-year growth 2020-2025 (%)
- Exhibit 47: North America - Market size and forecast 2020-2025 ($ million)
- 9.4 North America - Market size and forecast 2020-2025
- Exhibit 48: North America - Year-over-year growth 2020-2025 (%)
- Exhibit 49: APAC - Market size and forecast 2020-2025 ($ million)
- 9.5 APAC - Market size and forecast 2020-2025
- Exhibit 50: APAC - Year-over-year growth 2020-2025 (%)
- Exhibit 51: South America - Market size and forecast 2020-2025 ($ million)
- 9.6 South America - Market size and forecast 2020-2025
- 9.7 MEA - Market size and forecast 2020-2025
- Exhibit 54: MEA - Year-over-year growth 2020-2025 (%)
- Exhibit 55: Key leading countries
- 9.8 Key leading countries
- 9.9 Market opportunity by geography
- Exhibit 56: Market opportunity by geography ($ million)
10 Drivers, Challenges, and Trends
- 10.2 Market challenges
- Exhibit 57: Impact of drivers and challenges
11 Vendor Landscape
- 11.1 Overview
- Exhibit 59: Landscape disruption
- 11.2 Landscape disruption
- Exhibit 60: Industry risks
- 11.3 Competitive Scenario
12 Vendor Analysis
- 12.2 Market positioning of vendors
- Exhibit 62: Market positioning of vendors
- Exhibit 63: 3M Co. - Overview
- Exhibit 64: 3M Co. - Business segments
- 12.3 3M Co.
- Exhibit 65: 3M Co. – Key news
- Exhibit 66: 3M Co. - Key offerings
- Exhibit 67: 3M Co. - Segment focus
- Exhibit 68: Essity Aktiebolag (publ) - Overview
- Exhibit 69: Essity Aktiebolag (publ) - Business segments
- 12.4 Essity Aktiebolag (publ)
- Exhibit 70: Essity Aktiebolag (publ) – Key news
- Exhibit 71: Essity Aktiebolag (publ) - Key offerings
- Exhibit 72: Essity Aktiebolag (publ) - Segment focus
- Exhibit 73: Henkel AG & Co. KGaA - Overview
- Exhibit 74: Henkel AG & Co. KGaA - Business segments
- 12.5 Henkel AG & Co. KGaA
- Exhibit 75: Henkel AG & Co. KGaA – Key news
- Exhibit 76: Henkel AG & Co. KGaA - Key offerings
- Exhibit 77: Henkel AG & Co. KGaA - Segment focus
- Exhibit 78: Johnson & Johnson Inc. - Overview
- Exhibit 79: Johnson & Johnson Inc. - Business segments
- 12.6 Johnson & Johnson Inc.
- Exhibit 80: Johnson & Johnson Inc. – Key news
- Exhibit 81: Johnson & Johnson Inc. - Key offerings
- Exhibit 82: Johnson & Johnson Inc. - Segment focus
- Exhibit 83: Kimberly-Clark Corp. - Overview
- Exhibit 84: Kimberly-Clark Corp. - Business segments
- 12.7 Kimberly-Clark Corp.
- Exhibit 85: Kimberly-Clark Corp. – Key news
- Exhibit 86: Kimberly-Clark Corp. - Key offerings
- Exhibit 87: Kimberly-Clark Corp. - Segment focus
- Exhibit 88: S. C. Johnson & Son Inc. - Overview
- Exhibit 89: S. C. Johnson & Son Inc. - Product and service
- 12.8 S. C. Johnson & Son Inc.
- Exhibit 90: S. C. Johnson & Son Inc.– Key news
- Exhibit 91: S. C. Johnson & Son Inc. - Key offerings
- Exhibit 92: The Clorox Co. - Overview
- Exhibit 93: The Clorox Co. - Business segments
- Exhibit 94: The Clorox Co. - Key news
- 12.9 The Clorox Co.
- Exhibit 95: The Clorox Co. - Key offerings
- Exhibit 96: The Clorox Co. - Segment focus
- Exhibit 97: The Procter and Gamble Co. - Overview
- Exhibit 98: The Procter and Gamble Co. - Business segments
- 12.10 The Procter and Gamble Co.
- Exhibit 99: The Procter and Gamble Co. - Key news
- Exhibit 100: The Procter and Gamble Co. - Key offerings
- Exhibit 101: The Procter and Gamble Co. - Segment focus
- Exhibit 102: Unicharm Corp. - Overview
- Exhibit 103: Unicharm Corp. - Business segments
- 12.11 Unicharm Corp.
- Exhibit 104: Unicharm Corp. - Key news
- Exhibit 105: Unicharm Corp. - Key offerings
- Exhibit 106: Unicharm Corp. - Segment focus
- Exhibit 107: Unilever Group - Overview
- Exhibit 108: Unilever Group - Business segments
- 12.12 Unilever Group
- Exhibit 109: Unilever Group - Key news
- Exhibit 110: Unilever Group - Key offerings
- Exhibit 111: Unilever Group - Segment focus
13 Appendix
- 13.1 Scope of the report
- Exhibit 112: Currency conversion rates for US$
- 13.2 Currency conversion rates for US$
- Exhibit 113: Research Methodology
- 13.3 Research methodology
- Exhibit 114: Validation techniques employed for market sizing
- Exhibit 115: Information sources
- Exhibit 116: List of abbreviations
- 13.4 List of abbreviations
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