Wet Tissue and Wipe Market to grow by USD 10.78 Billion (2025-2029), rising pollution and environmental concerns drive growth, Report on AI-driven market landscape - Technavio

NEW YORK, Jan. 28, 2025 /PRNewswire/ -- Report with market evolution powered by AI - The global wet tissue and wipe market size is estimated to grow by USD 10.78 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of over 8.1% during the forecast period. Growing pollution and deteriorating environmental conditions is driving market growth, with a trend towards increasing demand for multi-functional wet wipes. However, concerns regarding disposal of wet wipes poses a challenge. Key market players include 3M Co., Beiersdorf AG, Coterie Baby Inc., Daio Paper Corp., DR. Fischer Ltd., Edgewell Personal Care Co., Essity AB, GAMA Healthcare Ltd., Henkel AG and Co. KGaA, Kimberly Clark Corp., Ontex BV, Papier Creations, PDI Inc., Pigeon Corp., S.C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., Unicharm Corp., and Unilever PLC.

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Market Driver

The Wet Tissue and Wipe market is witnessing significant trends due to increasing health consciousness and the organize nature of personal care. With a focus on plastic substance reduction, there's growing demand for eco-friendly options like organic wet tissues and biodegradable wipes. Babies and sensitive skins drive sales in the baby care segment. Disinfectant tissues and wipes are popular in healthcare and industrial sectors, addressing hygienic issues and possible diseases. Spun lace technology, a innovative approach, enhances product qualities, making them bacteria-free and fragranced. Transportation and toilets sectors also contribute to the market growth. Wet wipes are convenient for hands, kitchen use, and beauty appliances. CAUTI prevention and UTI treatment drive sales in healthcare. Sales are accessible to retailers and consumers alike, with product introductions catering to various needs, including urinary catheters and female hygiene. The market faces growth deprivation due to environmental concerns, but corporations are addressing this with environment-friendly alternatives like airlaid and wetland materials. Time savings and convenience remain key factors, especially for busy consumers. Overall, the market continues to expand, offering specialist goods and addressing various personal hygiene needs. 

The consumer products market, including wet tissue and wipe segments, is experiencing significant growth due to increasing urbanization, rising disposable incomes, and changing consumer preferences. Technological advancements have led to innovative product offerings and packaging, creating opportunities for vendors. For instance, Kimberly Clark's professional range of multipurpose wipes caters to various applications, eliminating the need for multiple types of wipes. This innovation helps build brand loyalty and appeal among consumers. Vendors continue to introduce upgraded products, catering to health and sustainability concerns, further fueling market growth. 

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Market Challenges

• The Wet Tissue and Wipe market faces several challenges in organizing growth due to health consciousness and the need for bacteria-free, germ-free, and fragrance-free products. Plastic substances in traditional wipes pose a hygienic issue and raise health concerns, especially for babies and those with sensitive skins. Industrial sectors, retailers, and consumers seek environment-friendly alternatives like organic wet tissues made of spun lace technology or airlaid. Disinfectant tissues for personal care and kitchen use are essential in healthcare and beauty appliances, but transportation and toilets pose logistical challenges. Wet wipes' possible diseases transmission, such as CAUTI, necessitates innovative approaches to ensure time savings and accessibility for consumers. Product introductions in the market include wet towels, biodegradable wipes, and urinary catheter wipes for healthcare settings. Sales in female hygiene and baby skin cleansing sectors continue to grow, with product qualities like being germ-free, convenient, and fragrance-free being key factors. Corporations invest in research and development to cater to the needs of various industrial sectors and consumer preferences.
• The wet tissue and wipe market is experiencing significant growth due to increasing health concerns and personal hygiene awareness. However, this trend raises environmental issues, particularly regarding the disposal of non-biodegradable wipes and tissues. These products, often containing plastics and petrochemical-based materials, can be harmful if not properly disposed of. Additionally, non-woven fabrics used in disposable tissues and wipes can cause sewer pipeline blockages and massive clogs. To mitigate these concerns, the industry is exploring eco-friendly alternatives, such as biodegradable materials and reusable wipes. Sustainable solutions are essential to meet consumer demands while minimizing environmental impact.

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Segment Overview

This wet tissue and wipe market report extensively covers market segmentation by

1. Application 
• 1.1 Personal care
• 1.2 Household
• 1.3 Industrial commercial and institutional
2. Distribution Channel
• 2.1 Offline
• 2.2 Online
3. Geography 
• 3.1 Europe
• 3.2 North America
• 3.3 APAC
• 3.4 South America
• 3.5 Middle East and Africa

1.1 Personal care- The personal care segment of the wet tissue and wipe market includes baby wipes, facial wipes, and feminine wipes. These products are highly regulated due to health concerns and are primarily made from non-woven fabrics and natural fibers like cotton. The demand for eco-friendly, natural, and chemical-free options is increasing as they are safe for consumers. Baby wipes, the largest category, are used for cleaning sensitive baby skin and are available in disposable cloth form, usually packed in plastic cases or tubs. Wet facial tissues and wipes are also popular due to rising skin issues caused by pollution and offer various benefits such as cleansing, moisturizing, and makeup removal. Vendors cater to different skin types and offer travel-sized packs for convenience. The growing health and hygiene awareness, increasing pollution levels, and consumer preference for eco-friendly options are expected to drive the demand for wet tissues and wipes in the personal care segment, thereby fueling the growth of the global wet tissue and wipe market.

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Research Analysis

The Wet Tissue and Wipe market encompasses a wide range of disposable and reusable wipes designed for various purposes. These include, but are not limited to, eye wipes, travel wipes, nourishing multi-purpose wipes, disinfectant wipes, cleansing cloths, eco-friendly wipes, face wipes, alcohol-free wipes, makeup remover wipes, essential oil wipes, non-woven wipes, natural wipes, soothing wipes, shea butter wipes, cosmetic wipes, reusable wipes, household wipes, antibacterial wipes, sustainable wipes, biodegradable wipes, gentle wipes, pet wipes, anti-inflammatory wipes, moisturizing wipes, bamboo fiber wipes, fragrance-free wipes, moist wipes, feminine wipes, plant-based wipes, plastic-free wipes, refreshing wipes, micellar wipes, organic wipes, cooling wipes, menstrual care wipes, and hypoallergenic wipes. These wipes cater to diverse consumer needs, offering convenience, hygiene, and effectiveness. Some are infused with nourishing ingredients like shea butter or essential oils, while others prioritize eco-friendliness and sustainability. Regardless of the specific type, wet tissues and wipes have become an essential part of modern daily life.

Market Research Overview

The Wet Tissue and Wipe market is witnessing significant growth due to the increasing health consciousness among consumers and the need for personal care and hygiene. Wet tissues and wipes offer convenience and help maintain a bacteria-free environment, making them essential in various industries such as healthcare, beauty appliances, and transportation. Organize your personal hygiene routine with wet tissues and wipes, suitable for sensitive skins and ideal for use in toilets, kitchens, and even as disinfectant wipes for beauty appliances. These tissues are available in various product qualities, including organic and biodegradable options, catering to consumers' growing preference for environment-friendly alternatives. The market faces growth deprivation due to the negative impact of plastic substances on the environment. Innovative approaches like spun lace technology and airlaid are gaining popularity, offering germ-free and time-saving solutions for personal hygiene. The market caters to various sectors, including industrial, retail, and healthcare, with product introductions in disinfectant wipes, wet towels, and specialist goods. Wet tissues and wipes are essential for babies' skin cleansing and urinary catheters, addressing the hygienic issue in possible diseases like CAUTI and urinary tract infection (UTI). The market's growth is driven by the convenience factor, with sales increasing in female hygiene products and accessible wet tissue and wipe options. The future of the market lies in the development of eco-friendly and cost-effective solutions, catering to the needs of both consumers and corporations.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Application
• Personal Care
• Household
• Industrial Commercial And Institutional
• Distribution Channel
• Offline
• Online
• Geography
• Europe
• North America
• APAC
• South America
• Middle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

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SOURCE Technavio